Marcy has been in the syndicated research business for over 31 years and is a highly recognized expert in the CPG industry in consumer behaviors and trends (purchase and consumption).
Marcy is the Executive Managing Director of Kantar Worldpanel division in APAC Region and a member of the global board since 2005. She is responsible for P&L and growth strategy for the 11 markets including Great China, North Asia, SE Asia, and India South Asia.
In today’s fiercely competitive dairy market, what kind of consumer concepts truly resonate on a global scale? Behind every product consumers are willing to pay for, there are hidden behavioral preferences and shared trends.
With 31 years of experience in data-driven marketing and market research, Marcy will take the stage at the FBIF 2025 Dairy Innovation Forum. Drawing from real consumer insights across 11 Asia-Pacific markets, she will decode the dairy concepts that have successfully captured hearts — and wallets — helping you uncover the common formula behind global bestsellers.
This is a deep dive into trends and consumer psychology you won’t want to miss!