Thiago Stelle is a marketing professional with over 12 years of experience working with global brands across the Food (FMCG/CPG), Automotive, and Technology sectors. His career includes impactful roles at companies such as Volvo, Kraft Heinz, and currently Unlimitail, where he focuses on helping brands grow through innovation and strategic thinking.
Thiago’s work has been recognized with industry accolades, including 9 Cannes Lions (2022–2024), a Grand Prix at the One Show, and honors from Clio, D&AD, and Effie Awards. These achievements reflect his dedication to creating campaigns that balance creativity, technology, and real-world results.
Having worked in diverse markets around the world, Thiago brings a global perspective and a collaborative approach to addressing complex business challenges. He is passionate about the potential of creativity and technology to not only drive growth but also inspire positive change in society.
Retail media is becoming the new battleground for brand marketing. In North America, 56% of retail media professionals plan to increase investment, leveraging consumer touchpoints to drive both sales and measurable impact. Meanwhile, Walmart’s global ad business grew 28% in 2023, reaching $3.4 billion, with projections that advertising and membership revenue will contribute 20% of its operating profit by 2025—further proving the commercial value of retail media.
In China, dairy brand Cass and retailer CR Vanguard launched a full-funnel retail media campaign across online and offline channels. Over just two weeks, it covered 30 stores in Tianjin, surpassing sales expectations with an ROI of 3.06, demonstrating retail media’s power to boost performance.
To explore both opportunities and challenges in this space, we’ve invited Thiago, an expert from Unlimitail—a Carrefour and Publicis joint venture and Heinz Brazil former brand leader. He will share insights on global retail media trends and how technology can unlock new growth opportunities for brands.