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Andy Reynolds
Pack Talks
Founder & Creative Director
Imagination Riot

A lifelong doodler turned award-winning creative leader, Andy has spent over two decades shaping brands across the globe. From London to South America, Dubai to Hong Kong, and now Singapore, he has led teams at some of the world’s most respected creative agencies, including Landor, Ogilvy & Mather, Design Bridge, and LEGO.

In 2024, he founded Imagination Riot, a branding agency built on the belief that play and creativity are inseparable. His work has been recognised over 100 times at the industry’s most prestigious awards, including D&AD, Cannes Lions, Clio, One Show, and the Webby Awards. His insights on creativity and branding have been featured on various platforms, cementing his reputation as a thought leader in the field.

When he’s not pushing boundaries in design, you can find him surfing or snowboarding
in locations too secret to mention.


Event Introduction
Pack Talks
 · 05/09 (Day 2)
From Appealing to Branding
Future Pack Lab
14:30
[AI VS Human] The Future of Design – A Live Debate

The AI wave is sweeping through the creative industry. Some say it will revolutionize how designers work, enabling rapid creation of high-quality outputs. Others believe that truly moving ideas can only come from human inspiration and lived experience.

In this debate on the future of creativity, two top designers will go head-to-head in a battle over creative ownership: AI or Human? Is AI an opportunity or a threat? Do you trust the precision of algorithms—or the intuition of people?

The showdown is about to begin. Whose side are you on?

Link to agenda