Mr. Hsiao currently oversees marketing operations for Lay’s. Since joining PepsiCo, he has led his team to drive brand equity enhancement and product innovation, enabling sustainable business growth through strategic market positioning. With a deep focus in FMCG industry, Mr. Hsiao has over 16 years of experience in marketing innovation, brand management, and product development, working extensively in markets across China, the United States, and Europe. Previously, Mr. Hsiao worked at Procter & Gamble and is a graduate of the University of Michigan, Ann Arbor.