Norman’s path has always been lit by the spark of innovation - from the early 2000s’ traditional charm to the AI-driven creativity of today. Each shift not only shaped the industry but also Norman’s approach in craft and creativity. His two-decade journey in advertising has seen some collection on the shelf from Effies Awards, Spikes to Cannes Lions alike. But to him, the real joy lies in learning, adapting, and sharing. And lately, in his quest for perpetual growth, Norman has embarked on a somewhat quixotic mission: trying to prompt an AI chatbot into a philosophical debate with himself – so far, it insists on remaining strictly neutral.
The FBIF Wow Food Awards is a global and comprehensive food innovation award recognizing outstanding achievements across various categories, including product development, packaging design, and marketing innovation in the food and beverage industry.
The Marketing Innovation Award specifically honors exceptional marketing strategies related to products and brands, covering the planning, execution, and impact of marketing campaigns.
In this session, we will announce the winners of the Marketing Innovation Award, which includes 1 individual award, 1 annual award and 6 category awards. Additionally, we will host an award-winning case analysis session, providing insights from multiple perspectives, including consumer insights and strategy, commercial value, and execution effectiveness. Join us as we explore outstanding marketing cases to inspire new ideas and innovation.
