Ms. Queenie Gou, Director of CCTV Life Channel, specializes in innovation practices within the food & beverage and lifestyle consumption sectors, empowering industrial upgrading through a media lens. With profound insights into new consumption trends, she decodes health-conscious and scenario-driven demands of young consumers via data visualization, thematic reports, and livestreaming formats, driving the industry to precisely adapt to market dynamics.
Her team has created influential content series such as "Amazing Domestic Brands", "Every Bite Tastes Like China", and "Health Energy Hub", spotlighting innovative cases in functional foods and domestic brand revitalization. These initiatives establish industry-academia-media collaboration platforms to accelerate technology commercialization and brand value enhancement.
In recent years, China’s food and beverage industry has experienced rapid growth and structural transformation, emerging as a significant force in the global market. With evolving consumer preferences and a rising focus on health-conscious choices, Chinese brands specializing in tea-based beverages, functional foods, and specialty snacks have gained traction both domestically and internationally, showcasing the unique appeal of Chinese culinary culture.
However, in an era of global economic integration, Chinese F&B brands face new challenges in their international expansion. Cultural barriers, strict market entry regulations, fierce global competition, and varying food safety standards all pose significant hurdles. As these challenges continue to shape the global landscape, it is crucial to explore breakthrough strategies and collaborative solutions that will drive the sustainable internationalization of Chinese brands.
The "Breaking Barriers & Winning Together: A New Era for Chinese Food & Beverage Brands Going Global" roundtable will bring together industry leaders to analyze the current landscape, exchange insights, and chart new paths for Chinese brands to thrive on the global stage.