Graduated from Sun Yat-sen University with a double major in English Translation and Japanese. After graduation, worked at a gaming company in London, responsible for game promotion in the Japanese market. Successfully grew the game's revenue in Japan from zero to USD 50 million.
In November 2024, joined Guangzhou Liuhe Food as the second-generation successor, taking charge of marketing and business operations. Serves key accounts such as Sam’s Club, Luckin Coffee, ALDI, FamilyMart, Lawson, KUMO KUMO, Ganso, and Tao Tao Ju. Focuses on international expansion, including planning and participating in overseas exhibitions such as FHA Singapore.
Since its launch in 2019, Sam's Club's Swiss Roll has generated over RMB 1 billion in annual sales, contributing 8–10% of monthly revenue per store. At Freshippo, half of the top 50 best-selling items are bakery products. As baked goods thrive in retailers like Sam's and Freshippo, supermarkets are prioritizing bakery upgrades during store revamps. For instance, after remodeling, bakery's share of sales at Yonghui's Jinshan store in Shanghai jumped from 5% to 20%. Once a quiet corner, the bakery section is now a traffic magnet on the retail floor. Behind this boom lies collaboration across suppliers, manufacturers, and retailers. In this session, we'll explore:
- What structural shifts are shaping the bakery category? Why is supermarket bakery booming?
- Beyond value-for-money and health trends, what consumer preferences are driving sales?
- As supermarkets undergo upgrades, how should bakery offerings evolve in response?
- From ingredient sourcing to R&D to in-store execution — how can full-chain innovation be achieved in supermarket bakery?