Graduated from Hunan University of Technology and Business.
With nearly twenty years of marketing management experience, Chen has served listed companies including Tsinghua Tongfang, Hong Kong Matsunichi Group, and Konka Group. He has conducted in-depth research on domestic supermarkets, private domain community marketing, and gift channels.
Chen has dedicated eight years to the dairy industry, specializing in fresh goat milk and goat milk powder for adults and children over three years old. He excels in channel innovation, particularly in breaking through niche milk markets. Under his leadership, his team achieved a tenfold increase in performance within five years, establishing industry-leading positions in boutique supermarkets, private domain communities, and gift channels.
Niche products are often a source of joy for a select group. In the dairy world, beyond the mainstream cow's milk, several niche milk varieties are gradually gaining popularity and establishing a stable market presence.
Alongside tasting these unique options, we will invite leading companies in the niche milk sector to delve into the two most promising niche stars: goat milk and buffalo milk:
How did they manage to stand out in the competitive milk market?
What further innovations can be made with goat milk and buffalo milk?
What challenges will they need to address in the future, and how can they expand their target audience and consumption scenarios?