Mr. Chunwu Zhao was appointed as Vice President of China Resources Beer (Holdings) Company Limited ("CR Beer") in May 2022. subsequently promoted to Executive Director in August 2023, and elevated from Vice President to President. Mr. Zhao also serves as General Manager of China Resources Snow Breweries (China) Investment Co., Ltd. ("CR Snow Investment").
Holding an MBA degree from Peking University, Mr. Zhao joined China Resources Snow Breweries (China) Co., Ltd. in 2003 as Deputy General Manager of the Sales Development Department. He has assumed key leadership roles in multiple CR Beer subsidiaries, including but not limited to serving as Regional General Manager for Zhejiang and Fujian branches of CR Snow Breweries, as well as holding general managership positions in Anhui, Jiangsu, and Shanghai regional companies.
Prior to these roles, Mr. Zhao accumulated professional experience at Nanjing Institute of Fisheries Science, PepsiCo, Interbrew Nanjing, and Wm. Wrigley Jr. Company.
With nearly twenty years of experience in marketing, Mr. Zhao has demonstrated extensive expertise in his field.
Against the backdrop of geopolitical shifts and increasing market fragmentation, Chinese companies are moving from “product export” to “capital export” in their globalization journey. However, post-merger challenges—brand integration, cultural alignment, and supply chain restructuring—remain significant hurdles. Compared to global giants like Nestlé, Coca-Cola, PepsiCo and Mondelēz, who have honed their “capital + operations” dual-engine capabilities through a century of M&A, how can companies avoid the trap of peaking at acquisition? How can they turn acquisitions into sustainable growth engines instead of financial burdens?
This dialogue will focus on:
• The difference in M&A logic between Chinese and Western companies
• The "soft barriers" to successful integration
• Unpacking the hidden methodology of cultural compatibility and talent retention
• New rules in a shifting geopolitical landscape
• The possibilities for a uniquely Chinese answer