Company Website

https://shinhoglobal.com/

Company Introduction

The name Shinho comes from the Mandarin Chinese for "mutual respect" (shin) and "teamwork" (ho). Our core values are: Do Everything with Integrity, Strive to Do Better, Be Bold and Creative, Empower Others, and Take the Long-term View. In 20 years of operation, Shinho has grown from its origins selling bags of soy sauce into a major food industry operator, producing and selling a wide range of food products and offering culinary solutions and services all over the world. Responsible for China′s premium soy sauce brand, our core products are raw soy sauce, high-salt liquid-state soy sauce, peanuts, chilli-based products, organic foods, and miso.

Design Drawings

Ingredients List Photograph

Actual Photographs

Launch Date

2003年

Target Consumer

味蕾潮流者，烹饪简化者

Weight/Volume per Pack

300g、500g、800g

Price per Item

8.5元/盒（300g） 11.5元/盒（500g）、15.9元/盒(800g)

Storage requirements

常温储存

Marketing Area

全国区域

Distribution Channels

线上&线下渠道

Product concept, highlights and added value

Cong ban lv was established in 1994, and the brand is named after Shandong’s traditional "green onion dipping sauce" eating method. Cong ban lv Fragrant Bean Paste is the main product of the brand: selected high-quality raw materials, genetically modified soybeans in Northeast Africa and Shandong high-quality winter wheat, brewed by inheriting ancient methods, 90-day full fermentation, 0% added preservatives, natural five-layer fragrance, good originality taste. Stir-fry with dipping sauce, one spoonful. Packaging design: The brand logo has evolved from a green sauce box, simplified to an abstract leaf design, with youthful fonts, and unintentionally perfect lines, making it more fashionable and cute. The front buckle of the box body can be easily opened with one hand, which is more convenient to use. The social copy label on the back supports the recipe communication design, which is more resonant with young people.

Please briefly describe how your product communicates with consumers

We use "the delicious all-purpose sauce for young people" as its communication proposition, upholds natural and honest, warm and friendly, relaxed and fun, social gathering, cordial and casual brand personality, focusing on young people, and insight into the needs of young people. "Products are rejuvenated Selected high-quality raw materials, 0% added preservatives, dipped in a spoonful of stew and stir-fried, the packaging design is more youthful, and the social copy label on the back supports the recipe communication design, which is more resonant with young people. Spread a spoonful of youthfulness and a spoonful of green onions. "Signature dishes" penetrated into media platforms such as Blibli and Xiaohongshu where young people live. The rejuvenation of regional channels accelerates the layout of new channels, develops new gameplay and new marketing