Company Introduction
Guangzhou Tipsy Monkey King Technology Co., Ltd is a joint venture with Chinese and Foreign investments. Since its establishment in 2020, it sets the ambition to become the provider for young women’s most desired alcohol company. Also, it targets to build a more healthy, relaxing and pleasant alcohol-drinking culture. The company focus is to deliver a series of low alcohol drinks, with the ultimate taste, and fit into each colorful drinking occations.
Design Drawings
Ingredients List Photograph
Actual Photographs
Launch Date
2021年9月
Target Consumer
18-35岁都市新锐白领，女性居多，超一线到3线城市，未婚或未育为主
Weight/Volume per Pack
280ml/瓶
Price per Item
45元/瓶
Storage requirements
常温储存
Marketing Area
中国
Distribution Channels
全国（除东三省、内蒙、新疆）三线城市以上；现代商超：NKA/LKA/CVS共74个卖场系统，9000+门店；线上渠道（天猫、抖音）
Product concept, highlights and added value
The product originates from the Spain national wine - Sangria. We’re producing the “Sense Hunt Sangria” with the strongest principle of no addition of one drop of water. Thus, each flavor essence is from the fresh fruit itself, zero flavor, zero color and zero sucrose. We’re aiming to present our Chinese consumers with the superior product, letting them enjoy the happiness and freedom in the alcohol world. Pinot Noir Strawberry Sangria appears the charming ruby red; plentiful red berries, flowers, soil and mushroom mixing together, bring the complex, mysterious and pleasant aroma; entrance silky; rich aftertaste. It’s a perfect fusion with Pinot Noir and fresh creamy strawberry, having the rich layers of aroma and taste, but lack of the the sharp acid and astringent notes, quite irresistible to Chinese consumers, especially young ladies. Different consumers drink it at different occasions could perceive a unique experience and enjoy the exclusive beauty! The product applies the most rigorous processing to make sure the wine clarification and food safety during the shelf-life. It refers to the three-layered membrane filtration technology and Pasteurization technology. The strawberry juice is from the USA, leveraged the aroma backfill technology, able to lock the fruity flavor and freshness. The Sense Hunt Sangria is packed in the 280mL bottle. The small volume is appropriate for daily drink and no burden added. The alcohol degree of eight is just fine for a tipsy feeling pursued. Since the product launch, it got much attention and recommendation from KOLs on the social media platforms, like the Red, Bilibili, TickToc, etc.
Please briefly describe how your product communicates with consumers
With the growing of the Gen-Z people, the business sector focusing on the low-alcohol drinks are getting more and more attention from the market and investment fields. Our young generation’s needs on the alcohol drinks are concluded to the following aspects: low alcohol degree, easy to drink, versatile, self-delight. During our product ideation phase, we found our market has too many low-alcohol drinks, but still the consumer’s key needs haven’t been met very well, as most of the in-market products are made by simple mixture of alcohol and low-quality flavor, with artificial flavor/taste and high food safety risk. Based on the industry status, our “Sense Hunt” team set the ambition to present our Chinese consumers with the superior product, letting them enjoy the happiness and freedom in the alcohol world. We’ll not only be the tasty alcohol drink provider, but also being the best friends of our young women. Per the deep understanding of the industry stage and our target consumers’ needs, the Sense Hunt Sangria - Pinot Noir Strawberry was born. The product originates from Spain, a country with the optimism and self-delight spirit. The package shows affinity and art taste, a quite strong self-style. It easily to outstand from the current low-alcohol drinks artwork design, which are more feminine style. The “Sense Hunt” brand strives to become the top brand in China market. Now, it sets up its channel (online and offline) to reach a much broader young women consumers nationwide. In the future, The “Sense Hunt” brand wish to create a new alcohol-drinking culture owned by our young generation!
补充材料：
https://www.weiyun.com/disk/folder/7bb1b105feab416d9bed0bb5931a305d