Company Introduction

The first accelerator project developed by Swiss Nestlé in Greater China, using biotechnology and modern food industry technology to provide consumers with healthy, delicious and practical functional food. Its brand ReleaseU focuses on improving the health of people who stay up late.

Design Drawings

Ingredients List Photograph

Actual Photographs

Launch Date

2022年3月

Target Consumer

20-35经常加班的职场白领、打游戏、主播、熬夜党，眼睛健康养护

Weight/Volume per Pack

120克/盒

Price per Item

54.9元

Storage requirements

常温储存

Marketing Area

全国

Distribution Channels

线上

Product concept, highlights and added value

Product design: The widely recognized healthy collagen casing skin wraps soft waxy ingredients based on a variety of natural juices and a sufficient amount of functional ingredients (6 mg/grain of lutein ester prepared from natural extracts and fermentation and corn) Xanthin 1mg/capsule, 8.7% blueberry juice concentrate, and 220mg/100g vitamin C), soft, waxy, moist, and refreshing. Taste and taste: the sugar body is round and smooth, the mouth is soft and smooth and slightly bursting, soft and refreshing, the skin is slightly crisp, the sweet and sour is smooth, the aftertaste is sweet, the fragrance remains, and the tail tone continues to remain. Use the sensory stimulation of aroma, taste and feeling to quickly capture memory, delicious food to capture consumers' appetite and memory, and at the same time ensure sufficient eye protection functional ingredients from the perspective of nutrition, so that consumers can use their eyes after staying up late at night. Peace of mind can taste delicious and maintain healthy lasting Packaging: The outer packaging jar is light and simple, the product is small and portable, individually packaged, you can carry a few capsules with you, and it is also easy to share and socialize

Please briefly describe how your product communicates with consumers

We emphasize that functional foods are based on practical health and effectiveness, deliciousness and matching life scenarios. In the product concept design stage, we recruited 200 people who stayed up late to play games, live broadcast, and 200 people who often stayed up late to work overtime to collect product concepts and choose the types and flavors of products they liked and easy to eat, and tapped enough consumers to think of healthy products After that, the prototype was developed and tested for more than 15 times, and the specific details of taste, taste and functional requirements were adjusted after 5 evaluations. After testing in a real crowdfunding sales scenario, the experience of strangers was collected and optimized 3 times to determine the product and packaging design. All taste and product design and packaging are derived from specific consumer groups, and also consider the situation of the sales scene. We have no marketing, only good products and services.