Company Website

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Company Introduction

Phytomeat (Hangzhou) Health Technology Co., Ltd. is a plant protein industry chain food technology company. Its brand new vegetarian food can be eaten. The full line of products is made of soy protein as raw materials, through original biological enzyme coupling technology and online molecular taste technology , To create a "whole piece of plant meat" with the domestic first patent. The new vegetarian food is rooted in Chinese cuisine, with the strategic goal of "creating plant meat more suitable for Chinese people", and advocates the healthy diet concept of "new vegetarian food once a week" to improve the health of the people and become the most trusted brand for consumers. , To be a more assured brand for Chinese people.

Design Drawings

Ingredients List Photograph

Actual Photographs

Launch Date

2020年10月

Target Consumer

素食人群、注重饮食健康人群

Weight/Volume per Pack

230g；400g

Price per Item

19.8/200g

Storage requirements

冷藏（0-4℃）

Marketing Area

全国

Distribution Channels

淘宝、有赞等线上平台；盒马鲜生、超市发等商超渠道

Product concept, highlights and added value

With the growth of the world’s population, issues such as the global environment and resources, food security, and national health have become prominent. We need a more efficient, environmentally friendly and sustainable supply of meat products. Artificial meat has become a feasible solution. In the field of plant meat, the new vegetarian option has opened up a different high-end subdivision track-the whole plant pork belly, fat and thin, chewing texture, its research and development and mass production are extremely challenging, but it is more in line with China Food culture, the corresponding dishes are also more widely used. Compared with traditional pork belly, the new vegetarian pork belly has the characteristics of low fat, low calorie, high protein, high dietary fiber, and no animal and plant hormones, which is more in line with people's healthy living needs. In addition, the production of plant pork belly can reduce energy consumption by 43% compared with animal husbandry, reduce greenhouse gas CO2 emissions by 90%, save 93% of land use, and save 99% of production water. It is an extremely environmentally friendly future industry. . The new vegetarian food is a self-designed recombinant protein, which is made from a whole piece of meat with better toughness, so the quality feel is completely different. From the perspective of research and development, the process, formula and equipment are completely different from the original silk-drawing protein, including weaving to imitate meat, maturation and other processes, all require independent research and development equipment. Plant pork belly has mature applications in Chinese and Western styles, hot pot, barbecue, snacks, eight major cuisines, and various stir-fry dishes.

Please briefly describe how your product communicates with consumers

In recent years, people have gradually paid attention to table safety issues, especially after the epidemic, more and more people pay attention to dietary health and physical management. At the same time, the national style culture has also spread to the catering circle. Consumers please love Chinese cuisine and want to develop dishes that suit Chinese tastes. The new vegetarian plant meat focuses on the Chinese food culture, with a healthy life and sustainable food as the starting point. Create a brand-new plant-based meat product, different from the previous plant-based meat ingredients, the new vegetarian creatively developed a whole piece of textured plant pork belly, using soy protein as the raw material, not only the appearance is close to real meat, but the taste also has the characteristics of real meat. , Soft, chewy, scented lips and teeth. The goal of the new vegetarian diet is to enter the Chinese table and make plant meat more suitable for the Chinese to eat. Whether it is a vegetarian group, a diet group, a body control group or a general health concern, the new vegetarian food group hopes to use our plant meat. To bring consumers more choices of eating "meat"!