Company Website

http://www.zazg.net

Company Introduction

Zhong An Nuts Manufacturing Co.,Ltd. is a company with a whole industry chain structure integrating nut research and development, nut deep processing, brand operation, bulk raw material trade, large-scale production, and marketing. Chinese nut roasted seeds and nuts enterprises provide technology and product supply. It adopts the production technology and automatic production equipment from Europe, and the production workshop has reached a purification level of 300,000. The use of international advanced packaging equipment can satisfy the mainstream packaging forms on the market. To create a domestic professional scientific and technical team, experienced, to provide customers with customized taste; All raw materials are directly purchased by high-quality nut orchard, the imported raw materials, processing and manufacturing to form an industrial closed loop; Advanced production line guarantee, excellent quality, more one-stop service ability.

Design Drawings

Ingredients List Photograph

Actual Photographs

Launch Date

2021年12月

Target Consumer

无

Weight/Volume per Pack

30g

Price per Item

12元/袋

Storage requirements

常温储存

Marketing Area

中国地区

Distribution Channels

线上+线下销售

Product concept, highlights and added value

Boom! Popping candy nut series can give healthy nuts delicious and fun properties, happy taste buds, experience the pleasure of delicious disco on the tip of the tongue. Four packaging technology to create novel flavor, one is sweet and crisp chocolate cookies crackling, delicious aftertaste; Double experience popping candy, in the tip of the tongue to alleviate the sweet greasy, wake up childhood memory; Melt in your mouth and experience the sweetness of triple silky chocolate; Four quality raw materials, selected almond kernel imported from America, rich in unsaturated fatty acids, plump and crisp sweet. In keeping with the fun attributes, Boom! Popping candy nut series will be full of sense of explosion, a whole sense of bursting hold. Boom！Black almonds, almond wrapped in silky chocolate, popping candy and chocolate biscuit crumbs mix, one bite, rich taste bud stimulation, every bite is a surprise.

Please briefly describe how your product communicates with consumers

With the continuous growth of leisure food market demand, food varieties are gradually diversified, especially in the context of the development of the epidemic category, and nuts are No.1. The young generation is the core consumer group of nut market, and the trend of market sinking is obvious. Women and young people represented by the post- 90s and post-95s are the main consumer groups in the nut market. The biggest characteristic of this group is that the consumption pattern is changing to the direction of flavor, nutrition, enjoyment and even function. First of all, this group is particularly interested in new and exciting things, and is willing and brave to try. The combination of popping candy and nuts and the re-collocation of traditional snacks have attracted the attention of this consumer group unsurprisingly. Secondly, such consumers have formed the concept of "healthy" diet and have basic needs for nuts and other healthy foods. At the same time, under the influence of "brand concept", consumers prefer exquisite and portable packaging, and the explosive packaging can be said to severely satisfy the consumer psychology. Finally, the 30g packaging form can satisfy consumers' pursuit of flavor without worrying about energy burden.