Company Introduction
Shanghai Jianshun Biotechnology Co., Ltd. is a company dedicated to integrating traditional Chinese medicine theory with modern production technology, and developing health and wellness products that cater to modern people's tastes, lifestyles and convenience. Its research and development products are mainly aimed at some of the health care needs of modern people, and strive to provide protection for modern people's healthy life, while promoting the culture of traditional Chinese medicine.
Design Drawings
Ingredients List Photograph
Actual Photographs
Launch Date
2019年1月
Target Consumer
25岁以上有咽喉问题的职场白领
Weight/Volume per Pack
8.4g
Price per Item
29.8
Storage requirements
常温储存
Marketing Area
全国
Distribution Channels
线上平台以及线下精品超市
Product concept, highlights and added value
The product was jointly developed by Shanghai Jianshun Biotechnology Co., Ltd. and Nanjing University of Traditional Chinese Medicine. Physique, improved and upgraded. The formula is composed of 14 medicinal and food homologous herbs, such as platycodon grandiflorum, licorice root and cabbage root. After careful compatibility, combined with modern patented production technology, it can be taken directly without water or brewed in cold water, which is safe and convenient to eat. Different from traditional throat moisturizing products, this product does not contain sucrose and has no side effects, and it can also be taken by diabetic patients. The product packaging is made of independent high-quality easy-to-tear aluminum film, one piece at a time, which is hygienic and portable. It is the leader in throat moisturizing products.
Please briefly describe how your product communicates with consumers
Although the company's products are mainly based on the concept of traditional Chinese medicine and health care, in order to cater to the fast-paced lifestyle of modern people, the product has made corresponding considerations in research and development, packaging and marketing, and strives to be close to a large-scale young customer group. In terms of R&D and design, the product uses modern patented production technology, which can be taken directly without water or brewed in cold water, which is convenient to eat; the packaging is made of independent high-quality easy-to-tear aluminum film, one piece at a time, which is clean, hygienic and easy to carry around; in terms of marketing, The products have opened their own official accounts on major social platforms including WeChat public account, Weibo, Douyin, etc., and established a brand private domain to interact with consumers in order to effectively listen to consumers' demands , and continuously improve products based on feedback.