Company Website

N/A

Company Introduction

Heylo Coffee prioritizes making delicate yet convenient instant coffee and infuse the young generation with Chinese ingenuity.

Design Drawings

Ingredients List Photograph

Actual Photographs

Launch Date

2021年6月

Target Consumer

有减脂瘦身需求的年轻女性

Weight/Volume per Pack

2.2g*10

Price per Item

99元/盒

Storage requirements

常温储存

Marketing Area

中国大陆地区

Distribution Channels

天猫、淘宝

Product concept, highlights and added value

Heylo Coffee is a new domestic coffee brand created for young consumers with the key features of "ingenuity", "Quality" and "fashion". The product, "RAN(burn)", is a functional product that is tailored for fitness buff to boost fat burning. Heylo selects raw materials of 4000ft to ensure the natural flavor of premium coffee. Furthermore, added 180mg chlorogenic acid, which is extracted from coffee bean. The chlorogenic acid boosts metabolism, hence help burning fat. In terms of packaging, Heylo coffee used big and small can, which is very convenient for travel or workout. At the same time, the Chinese character "燃" is used as the main visual, which is very different from peer products that use transparent PVC as the packaging. In terms of technology, Heylo independently developed the extreme extraction cold refining™ process. The roasted coffee beans are placed at 10-15 degrees Celsius, and the flavor substances in the front and middle sections of the coffee beans are extracted at a low temperature for 18 hours. After freezing ice droplets for 8 hours under minus 50 degrees Celsius, condensing and freeze-drying the cold extract in a vacuum environment, the coffee powder was dry at low temperature for more than 24 hours, The process perfectly preserve the sweet, sour and bitter tastes in the freeze-dried powder and the coffee flavor will not be lost during the process. Moreover, the packaging is made of recycle materials. The large cans can be reused as pen holders, potted plants, storage jars, etc., which could reduce waste; the brand encourages recycling and the small cans can be recycled through offline recycling programs for gifts without causing environmental pollution. Overall, Heylo has provided customers with an elaborate, premium and trendy coffee in all facets.

Please briefly describe how your product communicates with consumers

Heylo has an insight that maintaining body shape and cutting fat are the key concern of young women. The product "Ran" provides a new supplement option of easy and effective fat burning. 180g chlorogenic acid, which is the core element extracted from coffee veab to enhance metabolism, has been added to the black coffee. Chlorogenic acid leads to fat-burning coffee. Heylo selected high-altitude premium Arabica coffee beans above 4000 feet to ensure the quality and flavor. Heylo created original cold-brewing© technique ™ to ensure the restoration of coffee flavor; A cup of nice coffee is more popular than a plain diet meal. Fitness buffs pursue efficiency and convenience. Heylo coffee micron freeze-dried powder can be dissolved at 17 ℃ - 100 ℃, and a cup of high-quality coffee can be quickly made in 3 seconds with milk, oat milk or sparkling water etc.. Due to the small can packaging is easy to carry, you can enjoy coffee anytime and anywhere, whether on the way to work or in the gym.