Company Website

www.changbaispring.com

Company Introduction

Yanbian Yake Changbai Ganquan Co., Ltd. was established in November 2015. It is a wholly-owned subsidiary of Yake Group. Antu County. The Yake Changbai Ganquan project invested heavily from the very beginning, and selected advanced production and inspection equipment, among which the production line adopts the high-speed mineral water production line of the German Krones Company. At present, there are mainly 350Ml, 520Ml and 4L mineral waters, as well as 4 flavors of vitamin juice soda.

Design Drawings

Ingredients List Photograph

Actual Photographs

Launch Date

2022年3月

Target Consumer

15-25岁年轻群体

Weight/Volume per Pack

330毫升

Price per Item

5元/瓶

Storage requirements

冷藏（0-4℃）

Marketing Area

全国

Distribution Channels

线上+线下

Product concept, highlights and added value

1. New formula: Yake vitamin juice soda is added with niacinamide, vitamins and real fruit juice, and has the characteristics of 0 sucrose, 0 fat and 0 phosphoric acid. 2. New packaging: Created a new super symbol with the letter "V" as the symbol; on the bottle cap, the shading lace symbol is used, which echoes the bottle label up and down, forming a visual unity, strengthening the display advantage, and greatly saving the discovery. And the cost of memory makes consumers fall in love with this product instinctively. 3. New flavors: Orange honey, peach blossom lychee flavor, Kyoho grape flavor, sea salt and pineapple flavor, 4 young and trendy flavors have been developed so far.

Please briefly describe how your product communicates with consumers

1. In terms of packaging design: Yake vitamin juice soda is characterized by its value of vitamins, and has created a new product super symbol with the letter "V" as the symbol; on the bottle cap, the shading lace symbol is used, which echoes the upper and lower label of the bottle, forming a visual Unify, gain display advantages, and catch consumers' attention. 2. Promotion of selling points: Improve and enlarge the selling points, highlighting "sugar control/gas/vitamin Yake healthy and happy water" to clearly tell consumers "what value do I have". 3. In terms of publicity channels: Douyin, Weibo, Xiaohongshu and other self-media dissemination are mainly used to strengthen communication with young consumers.