Design Drawings

Ingredients List Photograph

Actual Photographs

Launch Date

2021年3月

Target Consumer

20-25岁年轻女性群体

Weight/Volume per Pack

500ml

Price per Item

9.9元/罐

Storage requirements

常温储存

Marketing Area

全国

Distribution Channels

线上、线下销售

Product concept, highlights and added value

About the process: 1. Eichbaum brewery was founded in the 17th century, with more than 330 years of professional brewing history; 2. The brewery focuses on brewing wheat beer and has won the "Bundesehrenpreis" award three times by the German government; 3.One of the world's highly automated breweries, with IFS Food certification; 4. The combination of traditional technology and modern technology ensures the brewing safety and mellow taste of Wurenbacher wheat grapefruit juice beer. About the taste: 1. Wurenbacher wheat grapefruit beer with real fresh grapefruit juice, low alcohol and tipsy ，detonating taste buds. About raw materials: 1.Use deep spring water, brewery owns 3 deep Wells, makeing the beer full of sweet and clear taste. 2.Only the young malt are used, and let the malt fully release all the wheat fragrance contained in the brewing process.

Please briefly describe how your product communicates with consumers

Consumer Insight: According to research data , from the overall age composition, female consumers 90/95s have occupied half of the country, and the number of female consumers 90s exceeds that of men. Young "she power" continues to grow, with the number of post-90/95 women growing significantly faster than male consumers. Therefore, the development of female beer products has been the focus of the Wurenbacher brand for 2021. Marketing events: In 2021, Wurenbacher launched a new fruit beer, aiming at female users for the first time, mining the market of "her economy", launched a series of themed activities, and opened up a new field. In Shanghai Xintiandi, we carried out a series of wonderful marketing promotion activities, including the implantation of life is Wonderful variety show, the implantation of The TV series North Zhe South Yuan directed by Feng Xiaogang, and other marketing activities, which gained more than one million sound exposure. Top designer designer the appearance of the tank, with a sense of design to meet the preferences of female consumers.