Company Website

https://mooh.swiss/en/about-swissmooh

Design Drawings

Ingredients List Photograph

Actual Photographs

Launch Date

2021.12

Target Consumer

1岁以上儿童（主要群体）, 宝妈，办公室零食

Weight/Volume per Pack

24g/盒，内含4袋

Price per Item

59.8元/盒

Storage requirements

常温储存

Marketing Area

中国

Distribution Channels

天猫、京东、盒马、线下母婴店等

Product concept, highlights and added value

Conception: The baby's first healthy snack, a cheese that doesn't need to be put in the fridge! Innovation: Solving the main points that cheese needs to be refrigerated and is not easy to store, and achieving normal temperature and nutrition. Contains 52% Swiss natural cheese, which is the highest natural cheese addition in the cheese snack category. Most of cheese snacks are basically added processed cheese in the market, and there are few snacks containing natural cheese. Highlights: Swissmooh pioneered the first normal temperature cheese bricks, which is a reassuring healthy snack from the source: the Alpine pure milk source with 0 antibiotics, 0 growth hormone and non-gmo. The main raw material is natural cheese, which is carefully researched by Swiss cheese masters. This is a normal temperature cheese specially developed for the mothers care of ingredient: 1 Stick to clean ingredients: 0 processed cheese, 0 white sugar, 0 condensed milk, 0 flavors, 0 article colors, 0 preservatives, etc. 2. Full nutrition and comprehensive supplement: 798mg / 100g natural calcium without calcium enhancer, calcium sodium ratio as high as 2.7 (the highest in the market), 26.4g/100g natural protein (the highest in the market), rich in vitamin D, promote calcium absorption, and add DHA algal oil to meet the baby's multiple nutritional needs. 3. Including ≥ 1 × 10 ⁶ CFU / g imported active probiotics, triple protection, care for baby's delicate intestines and stomach and promote digestion. 4. Cheese is fragrant and fruity. Marketing activities: Closely following the hot spots of the Winter Olympic Games, the swissmooh original cheese bricks were grandly unveiled in the ice and snow festival held by the Swiss tourism administration, so as to establish an association to promote children's skiing sport and healthy growth.

Please briefly describe how your product communicates with consumers

Cheese is an emerging and rapidly developing industry in China, but China's per capita cheese consumption is only 1 / 26 of the world average. After doing a lot of research on China's cheese market and gaining in-depth insight into the pain point needs of Chinese consumers, swissmooh found that the main concerns of consumers in buying cheese are that cheese cannot be stored at room temperature, there are many additives, and the taste is not easy to accept, During the research and development of new products, swissmooh broke through these problems one by one and launched this new products, which solved the problem of six major cheese consumption pain points at one time. It can not only store at room temperature and be convenient to carry out, but also supplement comprehensive nutrition without redundant clean ingredients. It has become the product with the highest natural cheese in the category of cheese snacks. Identify the target group: pay attention to the ingredients of children's healthy diet, and meet the needs of users in every research and development detail. For example, adhere to the protection of children's bone growth with the natural calcium of cheese itself. Insist on using only real fruit, and do not use jam / fruit powder to affect the true taste of ingredients. The packaging design has also made innovation. Based on the fact that swissmooh is a Swiss brand, the four flavor packaging designs launched this time are inspired by the characteristics of different cities in Switzerland, and present local characteristic buildings and entertainment sports, so that mothers and babies can enjoy the beautiful scenery of Switzerland while eating healthy cheese. In the marketing activities, swissmooh educated moms who focus on ingredients how to selected healthy cheese snacks with high standards, and led moms to identify the traps in the ingredients and raise children scientifically; Launching the new product free-trial activity of "swissmooh cheese tasting officer" to let mom know that snacks can be healthy and nutritious.