Company Introduction

Coconut100 adhering to the brand concept of exploring the infinite possibilities of coconut, with coconut as the core raw material, is committed to providing the pursuers of high quality life with nutrition, natural health and interesting whole category of coconut · lifestyle. On the track of vegetable protein drinks, Coconut100 will bring a new differentiated series of health drinks It is expected that every corner of the world can see Coconut100 figure, the products of Coconut100 will lead life to set off a round of healthy and fashionable trend. Coconut100 will bring consumers not only the global selection of good coconut, but also a full vitality and unique aesthetics.

Design Drawings

Ingredients List Photograph

Actual Photographs

Launch Date

2022年3月

Target Consumer

以18-35岁爱运动的品质年轻人为主，辐射泛人群。

Weight/Volume per Pack

330ml

Price per Item

9.9元/瓶

Storage requirements

常温储存

Marketing Area

中国市场

Distribution Channels

线上线下全渠道

Product concept, highlights and added value

Grasp the market trend: a healthy lifestyle has become a necessary option for life, and more and more people regard sports and fitness as a necessary option for a healthy life. In the process of exercise, the loss of water and electrolyte metabolism often affects the normal physiological function of the body. We need a more effective and natural hydrating solution than the sports energy drinks on the market. Advantages: Coconut water is an electrolyte mixture with a high potassium content and is known as a natural sports drink. Coconut water and human body osmotic pressure (250-340MosmoL /L) similar, can quickly supplement the moisture loss due to sweating, is a more natural and scientific water replenishments small expert. Compared with ordinary drinking water and energy drinks, coconut water can replenish electrolytes and water to maintain body fluid balance, strengthen the ability of cells to lock water, and replenish water and energy. Coconut100 is made of 100% coconut water, 1 bottle is equal to about 1.5 coconut water content, 0 fat 0 added white granulated sugar 0 essence pigment, NFC non-concentrated reduction, is a more natural, pure and healthy water replenishment choice. Specially add Nam Hom coconut from Thailand for better taste. One bottle of 100% coconut water has less energy than one apple, which makes hydrating free and light for the body anytime and anywhere. Strict quality standard: coconut water brands on market at present is more than 90% are imported from abroad directly, transport and import customs clearance time is long, the products from the production to the consumer has been nearly 2 months, goods not fresh, age for Marine transportation for a long time, affected by the temperature environment, products will have change, flavor is not fresh coconut water taste. Coconut water of Coconut 100 using raw materials frozen transportation, domestic filling, fresher cargo age, more rich coconut fragrance.

Please briefly describe how your product communicates with consumers

Coconut water of Coconut100 does not blindly emphasize raw materials and taste, but regards it as a qualified line of products. The marketing riveting point is locked to the health track, focusing on sports and healthy people, vertically entering the marketing track, and bringing consumers better drink choices through high-quality natural electrolyte water. In terms of product content performance and market cooperation, coconut water of Coconut100 is deeply bound with sports people and scenes to break through the market. Coconut water of Coconut100 will follow the general trend of national sports, redefine the dimension of sports, the whole channel to win the favor of sports enthusiasts and young people who pursue a healthy life, open the market. Adhering to the brand's concept of "exploring the infinite possibilities of coconut", we will continue to explore and explore the possibility of coconut, do not waste the gift of nature, and bring more natural and better quality products for you.