Company Website
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Company Introduction
Focusing on meeting the free tea drinking experience of young people anytime and anywhere, Tea Xiaokai has innovatively developed tea beverage products such as sugar free pure tea 1 point sweet series, sugar free pure tea original flavor series, Happy 0 lemon tea series. Selecting the highest quality origin tea as the raw material to find a balance between nature and tea making techniques, with the aim of creating a more suitable Eastern tea flavor for young people, inheriting the fragrance for thousands of years, and enjoying the joy of the world.
Product concept, highlights and added value
Product concept: Chaxiaokai integrates Chinese famous tea into modern drinks, selects the tea from the core production area, extracts 100% of the original leaves, does not add tea powder tea concentrate, 0 sugar, 0 calorie, 0 fat, 0 essence and 0 preservative, only to restore a bottle of Chinese original famous tea under nature.
Product highlights: Biluochun is a green tea, one of the top ten famous teas in China. It is produced in the area of the Taihu Lake Lake in Jiangsu Province, and has the title of the freshest tea in the south of the Yangtze River. Biluochun tea is selected from the Taihu Lake Lake (Yixing), Jiangsu Province, with 100% original leaf extraction. It is made by picking fresh buds and traditional green tea technology. It is 0 sugar, 0 calorie, 0 fat, 0 preservative, 0 essence, 0 tea powder and 0 tea concentrate. Green tea has a high content of polyphenols, making it easy to produce flocculent substances and polyphenols that are prone to oxidation and discoloration, affecting the appearance and taste of the product. Tea Xiaokai uses aseptic cold filling to lock in the freshness, maximizing the preservation of the natural taste and aroma of the tea. The taste is not bitter or astringent, and the tea aroma is overflowing, with a fresh and tempting taste. Take a sip of Biluochun, which is mellow and refreshing, bringing a sense of clarity and healing in spring, as if drinking all the spring scenery of the Taihu Lake Lake, and sighing at the intoxication of spring, drinking all the good spring scenery in the south of the Yangtze River.
Product Images
Please briefly describe how your product communicates with consumers
With the rapid growth of sugar free tea beverages, the 18-45 year old population has become the main consumer of sugar free tea beverages. The quality of tea ingredients and the cleanliness of ingredient lists have become factors that affect consumer choices. Cha Xiaokai is committed to restoring the fresh, tender, and refreshing flavor of Biluochun, allowing high-quality and healthy famous tea to enter the lives of young people, drinking good tea, knowing good tea, and becoming famous tea. Select the tea from the core production area, the Taihu Lake (Yixing) tea in Jiangsu Province, with 100% raw leaf extraction, integrating the healthy life concept, 0 sugar, 0 calorie, 0 fat, 0 essence, 0 preservative, and 0 burden of health. Choose digital automation blending to ensure the coordination between the basic flavors of tea, such as sweetness, bitterness, and aroma. At the same time, UHT high-temperature instantaneous sterilization technology is used for sterile cold filling production, maximizing the restoration of the taste, aroma, and freshness of Biluochun.
In terms of packaging design, the tone is based on the aesthetics of the Song Dynasty, integrating modern aesthetics. The name font uses the thin gold body created by Emperor Huizong of the Song Dynasty, which is rhythmic, rhythmic, and refreshing. With each stroke, it exudes a strong and beautiful richness. Paired with the natural and dynamic Song Dynasty flower and bird painting style, Dai Shengniao's second creation is based on the prototype. The bird is a symbol of spring returning to the earth and the recovery of all things, playing the role of a primrose bird, complementing the ultimate fresh and tender taste of Biluochun, reflecting the tranquility, elegance, and praise of tea culture. At the same time, combined with the design of the corrugated bottle, the circular ripples on the bottle body are like water droplets rippling and sparkling. Paired with the color of the tea soup, it complements each other
Product Images
Ingredients List Photograph
Launch Date
2023-9
Target Consumer
22-45 years old, a moderate to heavy user of pure tea beverages, pursuing a more restored natural tea flavor, and having higher requirements for the cleanliness of the ingredient table.
Weight/Volume per Pack
500ML
Price per Item
5元/瓶
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
China
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel
Market Performance
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