Company Website

http://www.huishandairy.com/CN/Web/

Product concept, highlights and added value

Product positioning: a better 0 sucrose yogurt, not only 0 sucrose, but also "0 added" (0 added preservatives, 0 added gelatin, 0 added food flavor). Appearance design: The overall packaging of the product presents a light blue color, indicating its 0 sucrose attribute, creating a sense of lightness. The application of Huishan brand color orange highlights the characteristics of the product with 0 added preservatives, 0 added gelatin and 0 added food flavors. Research and development concept: Before the launch of the product, there were mainly two types of 0 sucrose yogurt on the market, one was "no (cane) sugar and no sweet", with thick taste, high protein index, relatively simple ingredients list, but high price. One is that the price of "no (cane) sugar and sweet (sugar substitute)" is not high, generally in bags and bottles, the list of ingredients is generally very long, and additives are used more. Through research and development, it is found that consumers expect a product with strong and good taste, sugar-free but sweet taste, relatively simple ingredients and high cost performance between the two. Product highlights: Huishan Zero Sucrose Yogurt (sharing package, original flavor) not only has a strong good nutrition, but also has a strong good taste, featuring "perfect formula", light enjoyment. 100% of fresh raw milk is ferment, that content of the raw milk in the product is more than or equal to 96%, no preservative is added, no gelatin is adde, no edible essence is added, 3.3 grams of protein and 95mg of high calcium are contained in every 100g of the product, and the product has mellow and non-greasy taste, is dense and silky, and has rich milk flavor. 0 Calories Natural Sweetener Erythritol Naturally Fresh. Add fruits and oats to taste delicious. Full of vitality probiotics & rich alcohol nutrition, the whole family can rest assured to enjoy.

Product Images

Please briefly describe how your product communicates with consumers

Consumers always want to have both good taste and less burden, both quality and affordability, both fashion and substance.Under the call of the country to reduce sugar, and the fear of "sugar" in the general environment, "0 sugar" has become a basic requirement for many consumers.In combination with consumer demand, Huishan has innovatively developed a healthy and delicious 0-sugar yogurt that not only has a strong sense of good nutrition, but also a strong sense of good taste.On the basis of 0 sucrose, this product rarely adds gelatin, preservatives and edible essence, which really lightens the burden.The 100g small cup can provide nutritional supplements anytime and anywhere, without any burden or delaying the main meal.The subtle blue and white design is simple and high-end, showing off the texture.After observing the shopping behavior of consumers who "choose products with better value for money under the same conditions" and prefer "value-for-money" options, the product has been reducing trial stores through welfare activities since its launch, truly achieving "high quality and low price, quality and intelligent selection".

Product Images

Ingredients List Photograph

Launch Date

2023-9

Target Consumer

Young women aged 18-30，The proportion of first-tier, second-tier and third-tier cities is 60%.They have a clear demand for "controlling sugar" and pursue a healthier and self-disciplined lifestyle;they are fond of sports and are pragmatic and rational.

Weight/Volume per Pack

100g*3

Price per Item

15.9元/3杯

Storage requirements

冷藏（0-4℃）

Marketing Area

northeast

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery

Market Performance

None