Company Website

http://www.xxzsp.com

Company Introduction

Xiangxianghui is located in China's Ludu Capital (Wugang, Hunan). It has been deeply involved in the snack industry for 14 years. It has built 2 modern production bases, covering an area of more than 100 acres. It currently has more than 1,000 employees and the company's annual output value can reach 1 billion yuan. , which owns many snack brands such as Xiangxiangzui, La π, Shang Shang Hao, etc.; the cumulative sales of soy products exceed 1.4 billion packages, and La π spicy strips have been ranked TOP1 in Douyin sales; the company is committed to providing Safe, delicious and healthy "national snacks".

Product concept, highlights and added value

It took 2 years to research and develop the Black Spicy strip. In response to the industry trend of health upgrades, it innovatively uses cocoa powder and chia seeds. The natural black ingredients stimulate the aroma, and the fine shreds make it more delicious. The non-fried high-temperature extrusion cooking process , blending the authentic Hunan taste, spicy but not dry, the world's first "black technology" spicy strips.Selected high-quality grain wheat flour, first-class non-transgenic soybean oil, industry-leading production standards, 100,000 automated production workshop production. 1200 meters above the Xinjiang dahongpao pepper, spicy flavor, 3 points sweet 7 points hot, the more chewing more fragrant; spicy flavor, 1 point sweet 9 points hot, spicy soul.52/2000 It's not sweet, it's not spicy, it's Hunan spicy.

Product Images

Please briefly describe how your product communicates with consumers

The spiritual proposition of La π is "be spicy". This slogan represents the unique spirit of the brand, which opposes "laying down" and emphasizes individuality, vitality and innovation. Spicy strips have always been a popular snack among young people. Traditional spicy strips are high in oil, sugar and sodium. We wanted to give consumers a healthier and more personalized spicy strip snack, so black spicy strips containing chia seeds came into being. And born.
On social media, we choose fashionable and young KOLs to interact, injecting more vitality and fashionable elements into the brand image of Spicy. It calls on young people to be "sexier", live out their selves and their passions, use "spicy" to eliminate boredom and use

Product Images

Ingredients List Photograph

Launch Date

2023-11

Target Consumer

The younger generation, especially the post-90s and post-00s female groups. This group of people has a high receptivity to novelty, unique taste and creatively packaged snacks.

Weight/Volume per Pack

144g

Price per Item

12.9元/盒

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

The whole country

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery