Company Website
https://chn.mars.com/
Company Introduction
Mars is the world’s leading manufacturer of chocolate, chewing gum, mints and fruity confections. Today, our iconic products like M&M’S®, SNICKERS®, ORBIT®, EXTRA®, Skittles® and KIND® are enjoyed in more than 180 countries.We’re not just committed to our consumers, we’re focused on positively impacting the planet and the population.
Product concept, highlights and added value
Doublemint smoker gum is a new product launched by Doublemint in 2023. It is specially designed for smokers, aiming to meet their needs in refreshment after smoking. This innovation combines gum and beads to bring a multi-texture and refreshing experience to smokers. The beads added in together with strong minty flavor helps smokers to refresh their breath after smoking. The package is made of iron tin, with a portable size and premium quality, with intuitive on-pack communication on the key selling point, “specially designed for smokers”. During the test launch stage, the innovation is widely welcomed by smokers.
Product Images
Please briefly describe how your product communicates with consumers
The core TA for smoker gum is male between 25 and 39 years old, living in tier 1/2 cities and with high purchase power. For our core TA, bad breath after smoking is their main pain point. Besides, the main channel of sales is offline channel, including grocery stores, tobacco stores, CVS and supermarkets. Therefore, to enable more efficient and direct communication on project key selling points, we put on pack the product’s key proposition “specially designed for smokers”. In addition, we also prepare dedicated display rack for smoker gum for it to gain in-store visibility and attract smokers in grocery stores and tobacco stores.
Product Images
Ingredients List Photograph
Launch Date
2023-4
Target Consumer
Smokers with a need of refreshment after smoking
Weight/Volume per Pack
33g
Price per Item
15元/盒
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
Hubei province, Zhejiang province, Shanghai city, Hema, DCOM
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery
Market Performance
NA