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Company Introduction

Allcoconut is a full industry chain company of fresh coconut water founded in 2020. With nearly 50 physical stores (Guangzhou, Shenzhen, Nanning and Shanghai under preparation), Allcoconut pioneered the fresh coconut water chain model and has the highest market share in coconut water stores in the South China region.
Allcoconut has its own plant with the country's first dedicated coconut water HPP production line. Allcoconut has the industrial advantage of global coconut collection and direct supply from the origin, and nearly 2,000 acres of Southeast Asian cooperative coconut garden supply.
Allcoconut has spent three years to develop the original "fresh coconut water", with a number of patented technologies, and with the coconut Research Institute of the Chinese Academy of Tropical Agricultural Sciences to jointly carry out the "coconut water fresh extraction project", put the natural pink fresh coconut water into the bag.

Product concept, highlights and added value

Raw material: Selected Hainan 6-8 months old tender coconut. 0 essence, 0 added pigment, 0 preservative, clean ingredient list, natural pink 100% coconut water.
 
Taste: 7 ° natural sweetness, low sugar content, ripen on the tree，slightly fruity acid, and has the same flavor as Hainan freshly opened coconuts.

Process: The project "coconut water fresh extraction "was jointly carried out with the Coconut Research Institute of Chinese Academy of Tropical Agricultural Sciences. HPP ultra-high pressure sterilization technology, putting 100% fresh coconut water with natural pink color into a bag by immediately.

Marketing: Star live broadcast (Dong Jie, Zhang LAN, Jiang Sida, Yang Rong, etc.); Brand co-names (lululemon, Super Gorilla, Wanyilan wonderlab, etc.); Brand sponsorship (2023Needtrip Guizhou Music Festival, 2023 Lei Hu Youtao Youth Fashion Festival, etc.)

Brand marketing: Star live broadcast (Dong Jie, Zhang LAN, Jiang Sida, Yang Rong, etc.); Co-branding (lululemon, Super Gorilla, Wanyilan wonderlab, etc.); Brand sponsorship (2023Needtrip Guizhou Music Festival, 2023 Lei Hu Youtao Youth Fashion Festival, etc.)

Packaging design: 220ML bag type is like a coconut，the pink of the coconut water itself is revealed on the front of the package. The pink coconut line outline presents each bag of powdered coconut water with an equal amount of creativity, making coconut the core visual hammer . After the user drinks a bag of Coco coconut water, it is like drinking a whole coconut water.

Packaging features:
1, more lock fresh: food grade lock fresh bag, lock fresh quality.
2, more environmentally friendly: bag body food grade material, safe and pollution-free. The lid on the bag is made of PE environmentally friendly material, reduce white plastic pollution to the environment.
3, more reasonable: moderate capacity, to ensure fresh coconut water.
4, more portable: lightweight packaging, storage/carry does not take up space, twist the lid to drink, suitable for a variety of drinking scenes.

Product Images

Please briefly describe how your product communicates with consumers

With the promotion of health awareness and the upgrading of the consumer market, the growth space of the coconut water market is very large. The first reason is the high national acceptance, and the second reason is the shift of consumer preferences of high-sugar drinks such as milk tea and bottled drinks.

Most of the coconut water products on the market take the international common UHT high temperature sterilization process, the active enzymes of coconut water will be destroyed, the taste is not fresh enough, and the drink is a little "corn beard taste". Founded in 2020, Allcoconut now has 50 physical stores (Guangzhou, Shenzhen, Nanning and Shanghai under preparation), self-developed from the supply chain, self-built fresh coconut water supply system, research preservation process, and transform coconut water machines in stores. On this basis, Allcoconut layout retail field, want to let health lovers, at any time to drink fresh 100% fresh coconut water.

Allcoconut has spent three years to develop the fresh coconut water "preservation" technology, HPP ultra-high pressure sterilization technology, preserve and restore the coconut itself taste fresh sweet and refreshing.The project "coconut water fresh extraction " was jointly carried out with the Coconut Research Institute of Chinese Academy of Tropical Agricultural Sciences. The process of low-temperature freshness locking and photosynthesis promoting pink turning, putting 100% fresh coconut water with natural pink color into a bag by immediately.
 
Allcoconut fresh pink coconut Water, 0 essence, 0 added pigment, 0 preservative, clean ingredient list, natural pink 100% coconut water. polyphenol oxidase PPO activity > 2 times of ordinary coconut water. 7°naturally sweet, low sugar, low GI and low calories, suitable for healthy people. It is also a natural electrolyte water with an electrolyte content of 177.2mg/100ML, which is 3 times greater than other electrolyte drinks.

Product Images

Ingredients List Photograph

Launch Date

2022-10

Target Consumer

Healthy people: aged between 20 and 50 years old, pay attention to healthy diet, the pursuit of quality of life, like natural no addition, ingredient list clean products.

Weight/Volume per Pack

220ML/袋*7袋；590ML/袋*4袋

Price per Item

零售价126元；零售价152元

Storage requirements

冷藏（0-4℃）

Marketing Area

The provinces of China's mainland except Xinjiang, Tibet and Qinghai

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 餐饮&酒店 Restaurants & Hotel

Market Performance

The total sales volume of e-commerce self-owned stores 、star live broadcast andoffline stores exceeded 700,000 bags, with an average monthly sales of 70,000 bags.