Company Website
https://www.youcongqi.cn
Company Introduction
Youcongqi is the first brand invested by fast-moving consumer goods giant Liby Technology Group in the food and beverage industry.
Pupu Supermarket and Meituan Xiaoxiang Supermarket’s tea and beverage categories have topped the TOP 1 single product list many times.
A tea beverage brand that has its own tea garden and self-developed tea production and tea soup brewing techniques.
Product concept, highlights and added value
Product innovation: First in the industry, an oolong tea that can represent China. Oolong tea is a unique type of tea in China, mainly produced in: Guangdong Province, Fujian Province and Taiwan Province. Youcongqi selects three major oolong tea representatives and uses low-temperature slow brewing technology to create a brand-new and unique Chinese oolong tea masterpiece.
Process: Use 20 times the time and low temperature to brew slowly to remove the bitterness and retain the aroma of tea.
Packaging: Chinese oolong packaging is mainly composed of three colors: red, dark and green. Red symbolizes vitality, joy, auspiciousness, good luck, etc. in China. It runs through the entire Chinese history and penetrates into all levels and fields. It is the profound foundation of Chinese culture. color. Ink painting, which originated in the Tang Dynasty and became popular in the Song Dynasty, is China's unique painting style and the color aesthetics of literati ink painting. Green symbolizes the flourishing vitality of vegetation and the color of beautiful scenery. China adopts the concept of green development. We use traditional Chinese characters for the four characters "Chinese Oolong" on the front of the package. The Chinese nation is an ancient nation with a long cultural tradition, and the most powerful carrier of the formation of culture is Chinese characters. Among them, traditional Chinese characters are vivid and have profound meanings, which are similar to Western characters. Completely different, it symbolizes the unity of a country and nation, and also symbolizes the long and splendid ancient Chinese civilization and culture.
Product Images
Please briefly describe how your product communicates with consumers
As people's health awareness increases and they pay more attention to sugar intake, sugar-free tea is the fastest-growing beverage category, and women under 30 years old are the main consumers of sugar-free tea.
They like sugar-free tea drinks that are not bitter, have a refreshing and sweet tea aroma, and are convenient and healthy to drink as water.
Based on the above consumer insights, Youcongqi is the first in the industry to select three major oolong tea representatives and mix them to create a unique tea aroma with high fragrance and refreshing taste. The low-temperature slow brewing process is used to remove the bitterness of the tea while retaining the tea aroma as much as possible, and the tea soup is brewed from the tea leaves and directly bottled without adding water, so as to retain the tea aroma to the maximum extent. It has the high fragrance of Dancong, the mellowness of rock tea and the refreshing fragrance of Dongding Oolong. Perfect blend!
Product Images
Ingredients List Photograph
Launch Date
2024-2
Target Consumer
Women under 30 years old
Weight/Volume per Pack
608mL
Price per Item
5-6元/瓶
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
Nationwide
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 其他销售渠道 新零售渠道，流通渠道