Greenfull Dried Beef（Huling Flavor）_Hangzhou Greenfull Group Co., Ltd._Wow Food_FBIF Wow Food Awards, Food and Beverage Innovation Competition-Product、Packaging、Marketing

Greenfull Dried Beef（Huling Flavor）

Food | Meat Product

Hangzhou Greenfull Group Co., Ltd.

Company Website

www.greenfull.cn

Company Introduction

Hangzhou Greenfull Group Co., Ltd. was founded in 1993. Greenfull is a returnee enterprise that integrates production, research and development, processing, and sales. The company is located by the beautiful West Lake.
The group adheres to the principle of "attracting first-class talents, creating first-class products, and achieving first-class enterprises". Over the past decade, it has adhered to traditional Chinese craftsmanship, integrated contemporary outstanding technological achievements, and formed a unique set of production processes, achieving a perfect combination of tradition and modernity, art and technology. It has now developed into one of the largest beef jerky producers in the country.

Product concept, highlights and added value

Continuing with Greenfull’s consistent product development concept of "Optimizing the Energy of Life," we has specially created a healthy and delicious snack for snack enthusiasts - Huling Flavored Beef Jerky. In terms of ingredients, carefully selected imported grass-fed beef hind leg meat is used, with whole pieces cut and no synthetic stitching, resulting in clear visible texture. In terms of craftsmanship, a secret blend of spicy and flavorful seasonings is used, following traditional techniques with 18 meticulous processes of brining and stewing, ensuring that every strand of beef is full of flavor. In terms of taste, it features the unique local flavor of Wenzhou, exclusively marinated with a secret recipe, resulting in a moist and tender texture with a rich and fragrant taste. In terms of packaging, it showcases the quality through physical display, stimulating appetite. It is also individually packed in small bags, allowing for a clean and mess-free eating experience, satisfying taste buds anytime and anywhere. This Huling Flavored Beef Jerky is rich in high protein, making it the perfect companion for young people while watching dramas or working, satisfying their cravings and providing energy for the body.

Product Images

Please briefly describe how your product communicates with consumers

Huling beef is renowned locally, and in order to carry forward this traditional flavor and allow more consumers to taste this unique delicacy, we have developed this Huling-flavored beef jerky. In terms of packaging design, we have incorporated traditional elements with modern design language, achieving a fusion of old and new. The packaging features a combination of food images and fresh green blocks, quickly capturing consumers' attention. To promote this delicious treat to a wider audience, we have established a new media content matrix, launching various forms of activities and content such as new product tasting and scene shaping. We have also collaborated with popular influencers such as Bee Surprise Club on the Taobao Live-stream platform to increase the visibility and awareness of the new product. Additionally, we have participated in major e-commerce platforms’ Double Eleven and Double Twelve shopping festivals (similar to Black Friday and Boxing Day shopping festivals), offering consumers more affordable prices. We are always committed to connecting consumers with high-quality products and providing them with healthy and delicious food.

Product Images