Company Website
https://www.dfzxvip.com
Company Introduction
We are positioned as a livestreaming platform that focuses on selecting premium products for customers; an outstanding product and technology company that continuously provides agricultural products under our private label, “East Buy”, as its core product; as well as a cultural communication company that provides customers with pleasant experience. Through the provision of high-quality products and services, the dissemination of traditional Chinese culture and positive values, we hope to provide a better, healthy and quality life to every customer.
East Buy Holding Limited(formerly known as Koolearn Technology Holding Limited) was established in 2005 by New Oriental, a pioneer in China’s private education industry with nearly 30 years of experience. Adhering to the mission of improving public welfare and creating value to the society, since 2021, we have expanded our businesses in private label products and livestreaming e-commerce, and established East Buy, which has become a well-known platform for selling top-quality and cost effective agricultural and other products. Currently, our business segments include private label products and livestreaming e-commerce business, college education, overseas test-preparation and institutional cooperation.
Upholding the strategy of being “customer-focused”, we have opened six livestreaming accounts on Douyin, forming a livestreaming matrix, gradually expanding the products categories and SKUs, including agricultural products, food, books and household goods. Our brand has become increasingly prominent in the industry, thereby gaining millions of return and loyal customers and followers. We help people select high quality agricultural and other products through our tight supply chain management and diversified cooperation with different third parties. We also create value for consumers by providing a number of private label products under the East Buy brand, which are designed to be healthy, top-quality and cost-effect.
Product concept, highlights and added value
1. Eastbuy brand grilled sausage series products are produced in its own factory. The brand has made unremitting efforts in raw materials, quality, processing, ingredients, flavor and other aspects.
2. The product uses natural pig casings, which locks in freshness, resists roasting, and has a crispy texture. The ratio of fat to thin is appropriate, fragrant but not greasy, and achieves the effect of bursting with juice in one bite. The pork sausage series includes five flavors: original black pork, spicy crayfish, black pepper, corn cheese, and mellow cheese.
3. Packaging design focuses on expressing product credibility and lifestyle. The clear design of meat content percentage symbols helps users understand the product intuitively. The "Zhen" logo represents the quality assurance of the brand. Through abstract expressionist simple drawings, the product raw materials are artistically expressed to match the lifestyle of the brand's core users.
4. User reputation is the best indicator of product experience. On the Douyin platform, the praise rate of grilled sausage is 98.2%.
Product Images
Please briefly describe how your product communicates with consumers
1. Users: The users are mainly sophisticated mothers, cutting-edge white-collar workers, and senior middle-class people. They pay attention to product health and safety and care about quality.
2. Research and development: Therefore, the product research and development team is most concerned about how to provide the safest, freshest and high-quality meat source. In order to ensure safe production, we have our own factory instead of OEM.
3. Packaging: The focus of packaging design is to convey product credibility and professionalism, create aesthetic value, and convey core user values and lifestyles, thereby gaining deep resonance from users and promoting purchase and repurchase.
4. Marketing activities: The main marketing activities are completed in the live broadcast room of Eastbuy. The anchor will patiently explain the raw materials, production process and details of the product to users, and demonstrate how to cook it on the spot.
Product Images
Ingredients List Photograph
Launch Date
2022-6
Target Consumer
The users are mainly composed of three major groups: sophisticated mothers, cutting-edge white-collar workers, and senior middle-class people. They are practitioners who pay attention to product health and safety and quality life, and are people with relatively high incomes.
Weight/Volume per Pack
400g（50gX8根）/盒
Price per Item
50元/盒
Storage requirements
冷冻（-18℃）
Marketing Area
Chinese mainland
Distribution Channels
电商 E-commerce
Market Performance
Since the product was launched in 2022, sales have exceeded 130 million sausages.