Company Website

https://www.loong-inc.com.cn/

Company Introduction

Founded in 1998, Longwang soybean milk brand is the first soybean food enterprise in China that specializes in the production and processing of solid soybean milk powder and integrates "seed production, research and marketing". It has more than 20 years of product research and development history and industry accumulation.

Based on the high quality soybean planting advantages of the excellent ecology of 45 ° north latitude, low pollution and one of the three rarest black soil planting belts in the world, it has two world leading energy-saving spray drying towers with evaporation capacity of 5 tons/h, and the annual output of soybean milk powder can reach 100000 tons when the four plants are put into operation; To control the quality from the source, Longwang soybean milk has built a 160000 mu organic green non transgenic soybean planting base.

Product concept, highlights and added value

Selected black soil green organic non genetically modified soybeans from the three major cold regions of the world at 45 ° north latitude. Through the development of 16 modern pulping processes, including raw material machine selection, manual sorting, peeling, navel removal, deactivation, deodorization and deodorization, and dual effect concentration, we have broken through the various shortcomings of traditional workshop pulping and fully released the protein nutrients in soybeans. Not only has it achieved high protein (about 40%) and low colony, far below the national and industrial standards - currently, the industry generally controls the total number of colonies to 1/3 of the national standard (about 10000 cfu/g), but Longwang soybean milk has reduced this indicator to less than 1/30 of the national standard (about 300 cfu/g), and has continuously innovated and improved the reverse osmosis purified water technology in the production of soybean milk powder, which can simultaneously remove inorganic substances, colloidal particles, bacteria, viruses and other harmful substances in water, Improve the health of the water for pulping, innovate the spray drying technology for milk powder, make the particles of soybean milk powder reach 0.1mm, and it is also very easy to dissolve in cold water. At the same time, it can achieve 5-second "super flash" of soybean milk powder.

At the same time, we will work together with popular movies, talk shows and other entertainment projects loved by young people to promote the nutrition popularization of soybean milk and enhance the brand awareness of Longwang soybean milk among young people. At the same time, following the Yellow Emperor's Internal Classic · Lingshu · Five Colors, with the help of the black color of black beans, the black soybean milk package is designed to have obvious black color, and the package has obvious black bean style design elements, which is eye-catching and recognizable.

Product Images

Please briefly describe how your product communicates with consumers

According to the current trend of consumer groups turning to healthy consumption, Longwangjin soybean milk is original, and the product ingredients only include soybeans (non retro memory soybeans) and maltose syrup, which is different from the long-term consumption of high calorie sucrose ingredients, which is prone to obesity and related diseases. The maltose syrup is rich in a variety of amino acids and minerals and other nutrients, as well as sugar, which helps to increase human energy and enhance the ability of the human body to resist physical diseases.

In terms of product packaging design, based on soybean yellow, following the "Yellow Emperor's Inner Canon - Lingshu - Five Colors", the packaging design is mainly yellow, with the prominent design of gold beans as an auxiliary, and also very suitable for the current consumer's love for dopamine color matching.

In terms of marketing activities, through co branding and cooperation with the popular movie "Super Family" and the popular drama entertainment IP "Fen Dou Theater", consumers' attention to the brand was expanded, soybean milk nutrition was promoted, and the image of Longwang soybean milk as a young brand among young people was improved.

Product Images

Ingredients List Photograph

Launch Date

2014-2

Target Consumer

18-40 year old women who value health, nutrition, and have exquisite requirements for life

Weight/Volume per Pack

480g

Price per Item

39.9元/袋

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

China

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery

Market Performance

Since the product came into the market in 2014, through the online and offline channels, Longwangjin soybean milk has made outstanding achievements in multi-channel sales. At present, the annual sales of single products can reach more than 20 million.