Company Website

http://www.shenghetang.net/index.aspx

Company Introduction

Guangdong Shenghetang Health Food Co., Ltd. was established in 2005, is an innovative research and development, production, sales and dissemination of herbal health food enterprises with turtle jelly and herb as the core. With Guangdong Jiangmen & Guangxi Pingxiang double core production base, perfect information research and development center. Sheng He Tang products have reached the whole field from upstream to downstream. At present, it has achieved full coverage of international, national and regional retail terminal systems throughout the country, and the overall terminal has more than 200,000 stores. Its products are exported to North America, Australia, Europe, Japan, Southeast Asia and other countries and regions.

Product concept, highlights and added value

Product concept: In the past two years, with the rise of national tide flavor dominated by new Chinese style, consumers pay more attention to the health of food formula, more sensitive to price, and higher demand for convenience of products. In view of the pain points of the industry,SUNITY creates a new category of "herbal dessert", replicates the Chinese authentic dessert, and realizes the goal of both quality and price ratio and cost performance by relying on the advantages of the whole industry chain, bringing a new experience to consumers. Product highlights: 1. Innovative concept: With the concept of recreating authentic Chinese desserts, SUNITY created a new category of "herbal desserts". After the market research of tea and dessert, we chose the hot "poplar branch nectar" flavor innovation. 2. Classic mango flavor: Selected Indian mango pulp, combined with imported New Zealand skim milk powder, presenting the classic flavor of [eight awn flavor + two milk flavor]. 3, Rich taste: full big coconut grains, rich chewing sense more huge layer. Add konjac powder, the taste is soft and smooth, natural and healthy. 4, Three interesting eating methods: poplar branch nectar suction dessert can be sucked after twisting the lid at room temperature, frozen unlock smoothie, ice cream eating method, giving the product punch card sharing social attributes. 5, 0 fat, 0 trans fatty acids: compared with the fat content of ice cream 11.3g (data from the mint health platform), poplar branch nectar absorption dessert 0 trans fatty acids, 0 fat content, minus the eating burden, enjoy delicious. 6, Easy to eat: turn on instant food, no splashing dirty clothes, portable and convenient, do pocket "mobile dessert station". Added value: The product won the 2023 Chinese Food Industry "Chinese herbal dessert category Pioneer" award, 2023 CFIC Food Innovators Conference "Category Innovation" award.

Product Images

Please briefly describe how your product communicates with consumers

1. Packaging design:
(1) Select independent penguin bag design, turn on instant food, no splashing, no dirty clothes, portable and convenient, to do the pocket of the "mobile dessert station";
(2) The background color of the product is macaron blue, and the youthful vitality is on the face. The front is made of the "YangZhiGanLu" icon with great appetite and the main visual hammer with black thick line font, which brings the strong visual impact of the mango pulp bursting juice. The product attributes are clear, and it is especially bright on the shelf, making the user memorable.
2. Marketing Communication:
With the unique product concept, classic flavor and three kinds of interesting eating methods, the Mango Pomelo Sago Flavor Jelly set off the whole network of grass heat, the recommendation of many head anchors, many bloggers in the small red book have posted a good review of grass notes.
3, With the advantages of the industrial chain to achieve the best solution of quality and price ratio & cost performance
In terms of supply chain layout, SUNITY has the industry's only herbal health platform of the whole industry chain, 2C Guangdong base and 2B Guangxi production base, from raw materials - production - R&D - sales mutual support, the whole chain control, to achieve the cost of the middle link, so that the "quality price ratio & cost performance ratio" of the optimal solution.

Product Images

Ingredients List Photograph

Launch Date

2022-11

Target Consumer

People of all ages

Weight/Volume per Pack

150g

Price per Item

1.9-2.5元/袋 150g/袋

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

Mainland China and Taiwan,North America,Southeast Asia,Europe,South America,Australia,East Asia

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery

Market Performance

Mango Pomelo Sago Flavor Jelly has covered all channels of leisure snack vending system, KA, BC, campus, etc., and is deeply loved by young people. Launched at the end of 2022, it has become a best-selling explosive product in the zero-food distribution channel, and so far, the product has sold more than 60 million bags. In October 2023, the product won the 2023 Chinese food industry growth Star "Chinese herbal dessert category Pioneer" award and 2023CFIC Food Innovator Conference "Category Innovation" award.