Company Website
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Company Introduction
GebenJiankang is a new generation of light food substitute brand in China, targeting young people who value health management. Its main products include low calorie snacks, coffee drinks, protein meat and other substitute foods; For young people who pursue a healthy diet, we strive to use better quality raw materials and healthier processing methods to bring a simpler, moderate, and balanced dietary experience for every person who loves life, and enjoy a healthy life.
Product concept, highlights and added value
Baiyun Bean Black Coffee is the flagship product of "GebenYouxuan" in 2022, and Geben is the first to pioneered the introduction of Black Technology Coffee
Body management experts have pioneered the concept of black technology coffee, which is a healthy choice for body management that does not cause swelling or carbon loss. Currently the only coffee on the market that focuses on improving metabolism and blocking carbon water!! No extra addition, 0 sucrose, 0 fat, 0 essence and spice, all flavors come from natural raw materials.
Product highlights:
1. Product formula innovation - the first to propose black coffee+white kidney bean extract+L-carnitine
2. Product raw material upgrade - high-quality Yunnan small grain Arabica beans instant coffee from representative production areas, featuring local style elements on the packaging cover, paired with high-purity white kidney bean extract. The product selects global raw materials
3. Independent small bag design, convenient to carry; 1 bag, 1 meal, brewed and ready to drink in 3 seconds
White kidney bean black coffee solid beverage uses white kidney bean extract to block starch absorption, prevent most of the starch from being converted into glucose, and excrete it in its complete molecular form through the digestive system without releasing any heat, thereby blocking carbon water absorption, stabilizing blood sugar levels, and preventing high-level blood sugar from being converted into fat for accumulation. It is worth noting that the blocking process does not affect the absorption of other nutrients such as protein, minerals, and dietary fiber.
Coffee itself contains a variety of trace elements and minerals, which can also enhance physical vitality. After drinking coffee, some people can clearly feel an increase in body temperature, reduce body edema, and increase their desire to actively obtain water, all of which are physical manifestations of increased metabolism
Product Images
Please briefly describe how your product communicates with consumers
Baiyun Bean Black Coffee is the flagship product of "GebenYouxuan" in 2022, Geben is the first to pioneer the introduction of black technology coffee.
From research and development to production, the formula technology barrier is hard, and with strength, it has become a core technology flow in coffee,
At the same time, in the promotion of nutrition, we will achieve multi-dimensional and layered implementation.
After entering the market in March 2022, white kidney bean and black coffee solid drinks will be mainly sold in the Tiktok channel. The creation of explosive products can be divided into three stages: professional endorsement, word of mouth creation, and scenario creation. Demand insights for target groups in the channel:
1. The core of the early stage is to continuously provide users with popular science content that is strongly related to selling points and needs through the endorsement of authoritative shaping experts within the channel;
2. Continuously output representative user word-of-mouth, precipitate through community, Taobao Square and other activities, and jointly create coffee pop articles with highly matched Tiktok video talents;
3. In the future, targeting old users, we will continuously develop peripheral gifts by combining holiday and hot topics to create scene content (such as explosive carbon edema, love and kill between white kidney beans and carbon water, and don't blame scales for not falling off during fitness) to increase the user's product experience, such as chubby cups, cold extraction straw cups, rotating cups, milk frother, etc
Now is an era that focuses more on health and efficiency. White Yun Bean Black Coffee Solid Beverage creates a coffee experience that belongs more to body management, using coffee to stimulate a high metabolism lifestyle that is suitable for contemporary urban white-collar workers and students.
Product Images
Ingredients List Photograph
Launch Date
2023-10
Target Consumer
Cool girls pursuing a healthy lifestyle,Mainly for emerging white-collar workers and delicate mothers aged 18-40 who focus on body management.
Weight/Volume per Pack
2g×10包/盒
Price per Item
19.9元/盒
Storage requirements
常温储存(Normal Temperature Preservation)
Marketing Area
Mainland China Region
Distribution Channels
电商 E-commerce; 其他销售渠道 天猫、抖音、快手及其他线上平台渠道
Market Performance
The average monthly sales in our company is more than 100000+, and the sales channels are online platforms such as Tiktok, Kwai, Taobao, and Private Domain.