Mo Xiaoxiao Mo yellow tomato brisket pot_Beijing Lvjiu Honglu Catering Management Co., Ltd _Wow Food_FBIF Wow Food Awards, Food and Beverage Innovation Competition-Product、Packaging、Marketing

Mo Xiaoxiao Mo yellow tomato brisket pot

Food | Frozen Food

Beijing Lvjiu Honglu Catering Management Co., Ltd

Company Website

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Company Introduction

Beijing Lvjiu Honglu Catering Management Co., Ltd. is a leader in the meat prefabricated food industry. The founder of our company has worked in offline catering and food markets for nearly 20 years, who has established a complete and efficient food R&D and production system. In 2018, the Mo Xiaoxiao Mo brand was established. The brand mission is to provide consumers with a additive-free ingredient list and high-resolution quick-cooking products by the strict selection of ingredients and innovative technology so as to lower the cooking threshold of Chinese taste.Just after a short/easy operation of mere 5 minutes that comes a brilliant family meal filled with wok hei-full.Let more young people enjoy cooking, and the smell of cooking will make our new family generation of our society active and alive.

Product concept, highlights and added value

A Delicious flavour always originates from the strict demanding nature of ingredients. We are seriously concerned about the regionality of the ingredients, hoping to bring consumers a better taste experience. As for the primary ingredient, we apply for yellow tomato growing in Wuyuan, a national geographical indication in the agricultural product, thus subvert the public's traditional imagination of traditional tomato beef brisket.

【Special ingredient, re-enjoy the original taste of childhood tomatoes】
Yellow tomato, commonly known as "huang shi zi", comes from Wuyuan County, Inner Mongolia, Health Talks Plain , a local specialty and a national geographical indication in the agricultural product. Local farmers stick to planting environmentally friendly, with no fast ripening and no expansion. After more than 100 days of natural growth cycle and high maturity picking, unlike the sourness of ripened tomatoes, the strong tastes of tomatoes brings you back when you were a child. Its golden ratio of sweet and sour flavour sets off brisket meat set off a more mellow flavor.

【Carefully cooked, high-level production】
Good broth is the soul of taste. With 4 hours of slow boiled beef bone broth as the soup, more than 10 kinds of spices have been carefully proportioned in cooking and boiling. It will be not until the yellow tomatoes get mushy, the rich broth soaked in the mellow aroma of beef brisket fat, and the meat bocome velvey and juicy that the flavor is able to meet our lauch standards for Yellow Tomato Beef Brisket Casserole.

【Instant freshness, freeze deliciousness】
The advanced instantaneous freezing technology is used to not damage the internal cell structure of the ingredients and to retain the taste of the meat and the aromatic substances of the soup; without pigment, flavor and preservatives. Thus the original taste of the dish can be retained. And if you heat it for 5 minutes after thawing, the taste can still restore delicious as just out of the pot.

【Humanized design, convenient and fast】
The inner packaging is made of aluminum foil box material, which effectively blocks oxygen, light, etc., to maximally protect the freshness and original state of the dish It can be heated directly over an open flame to meet the needs of families for convenient meals, outdoor camping and other more diverse scenes.

Product Images

Please briefly describe how your product communicates with consumers

As the pace of urban life continues to accelerate, it is more and more difficult for young people,who always pay attention to their quality of life, to keep balance between working and a good meal. .There are more and more takeaways in daily life, and the "taste of life" are getting weaker and weaker.

We hope to launch a product that can solve the problem of young people eating properly at home, so the national dish of tomato and brisket pot, because of the warm memory of every family it conveys, has become our first choice.

In terms of flavour innovation, we use yellow tomato as raw material to upgrade the taste, and select fat and lean beef brisket, precisely control the size of the brisket to ensure that each piece is mushy for tasty, good for mouth and not stuffed with teeth. With no additional flavourings, colours and preservatives, a diner only needs to heat up the pot for 5 minutes to enjoy the delicious taste, which is safe for the elderly and children to eat as well.

In terms of packaging, we zoom out of the homogenised packaging design of similar products and adopt the hand-painted style of independent designers, using the minimalist hand-painted elements of the cow and the yellow tomato as the auxiliary graphic of the overall packaging. While reinfrocing the attributes of the product, at the same time, we also hope to establish a connection with the consumers with the affinity and beautiful brand image. In addition, the logo of Mo Xiao Xiao Mo brand is taken integrated into the packaging design as a super visual symbol, to strengthen the brand recognition in the market. Besides, the product packaging is used as a medium to subtly influence the consumers' senses, so as to achieve the purpose of deepening the consumers' recognition of the brand.

Product Images