Company Website

https://www.wljhealth.com/wanglaoji

Product concept, highlights and added value

Product positioning: Under the changing times, the diversified needs of young people drive the vigorous development of the food and beverage industry. As the leader of the herbal tea industry, Wong Lo Kat aims to create new herbal tea products with both "product power", "different characteristics" and "emotional value", so as to achieve brand fashion and lead the high potential growth of the industry.

Innovative concept: Comply with the market diversification and non-saccharification trend, in-depth insight into the consumer circle, innovative herbal tea categories. On the basis of sugar-free herbal tea and herbal health, the series of products integrate hot street drinks, characteristic ingredients and novelty matching and other topical flavors, inject the soul of "trend personality", truly achieve cross-border innovation of the category, achieve wonderful and unique at the same time, with great communication and social attributes.

Innovation difficulties: Based on market research and consumer insight, dig deep into the circle of interest points such as "Guochao" and "Jiedrink", diverge the collision junction points, and test the product concept from multiple dimensions such as innovation, topic degree and landing; In the landing, it became the biggest challenge to retain the feeling of herbal tea and convey the unique flavor at the same time. After several rounds of formula debugging and evaluation, we finally developed a delicious and memorable herbal tea drink.

Product performance: All 0 sugar, 0 fat, 0 calories, healthy and not on fire, not only retain the taste of herbal tea, but also give full play to the taste advantages of innovative experience, rattan pepper green to improve the sesame, a memorable bite, and with its own hot topic and social attributes.

Product packaging: Packaging with a new look of the world, and the continuation of the system. One taste and one exclusive color, combined with rhythmic line illustration, fully show the national charm. The atmosphere and detailed layers depict a fresh three-dimensional taste, so that this unique charm from visual sense to taste have broken through the boundary of drink impression.

Product Images

Please briefly describe how your product communicates with consumers

The diversified needs and emotional expression of contemporary young groups have become more and more important topics, Wang Lao Ji has a deep insight into the consumption and emotional value needs of young people, and launched a series of products with "health is not on fire" and "trend personality".
In the hot summer, the rattan pepper green flavor, to the boring summer threw a "refreshing bomb", to the Qingqin sweet plus code of rattan pepper, supplemented by the dense taste of bubbles, to create a more three-dimensional taste experience for consumers, in line with the young group of "punk health" needs.
Product marketing insight into the communication forms of young groups' preferences, the use of "topic creation", "atmosphere", "short video" and other forms to fully spread the concept of the product, play with consumers, narrow the distance with users, and obtain ultra-hot market feedback, the product debut video in station B has nearly 300w playback, interaction more than 10w+ times, # Wanglao Ji launched rattan pepper green flavor # The highest topic on the B station hot search list No. 3, triggered extensive attention and discussion among netizens.

Product Images

Ingredients List Photograph

Launch Date

2023-8

Target Consumer

18-35 years old user group, mainly young students, urban white-collar workers, they like to eat, drink and play, love to explore and willing to accept new things.

Weight/Volume per Pack

320毫升*12

Price per Item

68元/箱

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

nationwide

Distribution Channels

电商 E-commerce

Market Performance

Third on the search list, the number of single videos played on B station was nearly 3 million, and the number of likes and retweets both exceeded 100,000; A single video on the Douyin platform has been played more than 340,000 +, and comments and interactive forwarding have also exceeded 100,000.