Company Website

https://www.wufangzhai.com/

Company Introduction

Zhejiang Wufangzhai Industrial Co., Ltd. is mainly engaged in food research and development, production, and sales led by glutinous rice food. On the basis of inheriting the national diet culture, the company continues to innovate and modernize the production process of the famous "Jiahu Fine Dots" in the Ming and Qing dynasties. At present, it has formed a product group led by Zongzi, integrating moon cakes, rice dumpling, cakes, egg products, other rice products and other foods. It has a high-quality rice base in Heilongjiang and a wild Ruo leaf base in Jiangxi, and has established two food production and distribution bases in Jiaxing and Chengdu, And establish a nationwide omnichannel marketing network covering commerce, chain stores, and e-commerce.

Product concept, highlights and added value

In 2023, Wufangzhai launched a new product, "Spicy Dumpling", which focuses on the 1:1 filling ratio of one Zongzi with half filling. The filling is more sufficient and the taste is more satisfied. Stir fried double egg yolk pork dumplings, add two whole salted egg yolks, double the salted egg yolks, can make the flavor of the salted egg yolks more rich and satisfying. Two pieces of streaky meat, three fat and five thin streaky meat, are pickled with soy sauce for a full hour. Braised pork belly is fat and thin, and salted egg yolk will also flow oil... It's really delicious after eating one. The focus is on fresh and explosive zongzi, attracting customers to the store through TVC, ladder media advertising, and influencers planting grass. We have formed a closed loop from product to brand and then to sales through the joint efforts of various departments, which is the most crucial factor for the success of the explosive zongzi series. In terminal sales, commerce strengthens its contact and exposure with consumers in terms of distribution scope, promotion efforts, advertising, product display, etc. Cashiers recommend products to each dine in order customer, which all increase transaction rates and bring sales.

Product Images

Please briefly describe how your product communicates with consumers

According to the positioning of the fried zongzi product, it is necessary to give consumers a feeling of being fried. There should be enough filling, and at the same time, the coordination between the taste of rice and filling should be considered when there are more filling. The focus is on fresh and explosive zongzi, attracting customers to the store through TVC, ladder media advertising, and influencers planting grass. We have formed a closed loop from product to brand and then to sales through the joint efforts of various departments, which is the most crucial factor for the success of the explosive zongzi series. In terminal sales, commerce strengthens its contact and exposure with consumers in terms of distribution scope, promotion efforts, advertising, product display, etc. Cashiers recommend products to each dine in order customer, which all increase transaction rates and bring sales.

Product Images

Ingredients List Photograph

Launch Date

2023-3

Target Consumer

Covering high net worth individuals such as Generation Z, emerging white-collar workers, urban trendsetters, sophisticated mothers, single aristocrats, and fashionable workers.

Weight/Volume per Pack

280g

Price per Item

25元

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

nationwide

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 餐饮&酒店 Restaurants & Hotel

Market Performance

无