Company Website
https://www.wufangzhai.com/
Company Introduction
Zhejiang Wufangzhai Industrial Co., Ltd. is mainly engaged in food research and development, production, and sales led by glutinous rice food. On the basis of inheriting the national diet culture, the company continues to innovate and modernize the production process of the famous "Jiahu Fine Dots" in the Ming and Qing dynasties. At present, it has formed a product group led by Zongzi, integrating moon cakes, rice dumpling, cakes, egg products, other rice products and other foods. It has a high-quality rice base in Heilongjiang and a wild Ruo leaf base in Jiangxi, and has established two food production and distribution bases in Jiaxing and Chengdu, And establish a nationwide omnichannel marketing network covering commerce, chain stores, and e-commerce.
Product concept, highlights and added value
The growth environment of coconuts requires an average annual temperature of 26 degrees Celsius, with a small annual temperature difference, an annual rainfall of 2000 millimeters, more than 2000 hours of sunlight per year, and an altitude of less than 50 meters in coastal areas. Therefore, we compared four countries and regions with similar latitudes, and found that the purity, dryness, and absorption of coconut silk in the Philippines are superior to other regions in terms of quality. The Philippines is also the only region suitable for growing coconuts nationwide, Ensure the quality of raw materials; We use imported milk from New Zealand to soak Philippine raw coconut silk for more than 6 hours, so that each raw coconut silk can fully absorb milk. To ensure quality, the entire process is completed in a constant temperature environment of 6-8 ° C; After more than 20 rounds and 5 months of debugging and proportioning testing, it was finally found that using 70% soaked coconut silk, adding New Zealand butter and high-quality sugar, had the best blending performance, with an overall soft and smooth taste and no residue.
Product Images
Please briefly describe how your product communicates with consumers
The "Five Fragrance Honeymoon" glutinous mooncake joint gift box launched by Wufangzhai in collaboration with Honey Snow Ice City incorporates the classic IP image of Snow King into the design of the mooncake skin, using Wufangzhai's four layer flow heart glutinous mooncake, delicate and silky, with a sticky and fragrant mouth. The popular milk flavored coconut flow heart glutinous mooncakes and black plum sauce flow heart glutinous mooncakes were also selected on the product. This limited joint mooncake gift box for the Mid Autumn Festival of Wufang Honeymoon is available to consumers through various channels such as various self media platforms of Wufangzhai and Mixuebingcheng, official flagship stores of Wufangzhai Tmall, and official ice cream music festivals of Mixuebingcheng.
From a marketing perspective, with the support of the Mid Autumn Festival atmosphere, Wufangzhai uses "mooncakes" to build a dialogue window for young people, which is essentially a marketing process for the brand's youthful social language. Relying on insights into the collision between traditional culture and the future, as well as creative ideas that perfectly integrate life philosophy and mooncakes, the brand also stimulates the public's thinking on the changes of the times and the value of life, and repeatedly plays seasonal marketing to new heights of value.
Product Images
Ingredients List Photograph
Launch Date
2023-7
Target Consumer
Covering high net worth individuals such as Generation Z, emerging white-collar workers, urban trendsetters, sophisticated mothers, single aristocrats, and fashionable workers.
Weight/Volume per Pack
60g
Price per Item
18元
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
nationwide
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 餐饮&酒店 Restaurants & Hotel
Market Performance
无