Company Website
https://www.classykiss.cn
Product concept, highlights and added value
The product is targeted at white-collar worker and middle class people aged 22-35 who need to control sugar.They prefer low-sugar/0-sugar, low-fat and low-calorie food,while focusing on health and flavor.In order to match the needs of the target group, we have developed a delicious and healthy drinking yoghurt with 0 Sucrose and 7 kinds of professionally matched star probiotics.The highlights of the product are as follows:
1.Simple Ingredients inspires mellow flavor.The ingredients include fresh milk , sugar substitutes and bacteria strains.
2.Careful selection of raw and auxiliary materials.Milk source 100% from fresh milk, selected from high standard farms.The Internal control indexes of fresh milk protein and total colony count are comparable to EU standards.No expense was spared in selecting safe, high-quality, good-tasting sugar substitutes, which are derived from natural raw materials.
3. 7 kinds of star probiotics professionally matched to achieve a great tasting formula while replenishing the body with active probiotics.
4.Exclusively sweet and unique taste.After nearly 1 year of experimentation by different sugar substitutes, blending the exclusive formula, just to achieve a unique sweetness.Selected 7 kinds of probiotics, more than a hundred experiments for strain matching iteration, to bring a different taste, moderate sweet and sour, delicate and thick mellow, no obvious powdery feeling, and endless aftertaste.
5.Double homogenization technology and more than 9 hours of slow fermentation,better release of milk flavor, silkiness and smoothness.
6.Compact packaging, single bottle net content of 220g, PET bottle, twist the cap to immediately enjoy the flavor, to meet the convenient needs of young people.
Product Images
Please briefly describe how your product communicates with consumers
The product is targeted at white-collar worker and middle class people aged 22-35 who need to control sugar.They prefer low-sugar/0-sugar, low-fat and low-calorie food,while focusing on health and flavor.In terms of product development, unlike unsweetened yogurts，the savoriness of the product is enhanced by sugar substitutes.Both ensure the selling point of 0 sucrose and no burden, and also provide a healthy selling point by 7 active probiotics.The consumer group lives a convenient life, pursues individuality and freedom, and prefers a sense of release in life.On the product packaging, the design adopts blue color block , is brighter and more in line with the aesthetics of young people.At the same time, the packaging clearly reflects the two major selling points of 0 sucrose and 7 active probiotics, with clear consumer appeal.Sales channels are chosen from convenience stores and online stores where young people are more concentrated.
Product Images
Ingredients List Photograph
Launch Date
2023-8
Target Consumer
22-35 years old white-collar worker and middle class
Weight/Volume per Pack
220g单支装
Price per Item
11.8元
Storage requirements
冷藏（0-4℃）
Marketing Area
Chinese mainland
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery