Company Website

https://www.wahaha.com.cn/

Product concept, highlights and added value

Accompanied by the rapid growth of the domestic coffee market, and new flavors such as raw coconut latte have become hot spots of coffee consumption, based on the above market trends, Wahaha create and distribute "KAWEI" coffee drink and tried to make it a trendy choice for the new ready-to-drink coffee. Compared with street-side chain coffee shops，ready-to-drink coffee has the advantages of high standardization& accessibility and excellent cost effective.
Drinking flavor latte, enjoying the beautiful nature: The rich coconut wind of the equator and the milky flavor of New Zealand together create the two flavors of Wahaha "KAWEI" Coffee”: Cafe latte &Raw Coconut Latte. The design of the bottle adopts the texture color scheme of white gold and black gold, with the picture of calligraphy with Chinese style. In terms of ingredients, it contains the proportion of caffeine that can realize the function of mildly refreshing, does not contain trans fatty acids, and the calories in one bottle are only about 147 calories, which is suitable for all people.
【High-quality coffee beans】Selected high-grade Arabica beans from Yunnan, Coffee content ≥23g/L. Each coffee bean is hand-picked & selected by local coffee farmers and washed to remove impurities from the fruit. Textured hardwood cocoa flavors with balanced fragrance.
【Advanced Customization】Produced under the supervision of professional Q-Grader, the coffee roasting curve is customized by SCA high-level roasters. The taste presents the original aroma of coffee beans, natural and pure.
【Professional technique】The high-temperature spray drip extraction process makes the coffee beans rich in flavor; Through the instantaneous fresh-locking technology, it highly preserves the pure coffee aroma that rivals the freshly ground coffee!
【Perfect proportion】
Cafe latte: with high quality New Zealand milk, classic pairing & pure enjoyment；Raw Coconut Latte: with the coconuts from sunny tropical, richly layered& silky texture.
“Crafted to perfection, brings coffee mastery.”

Product Images

Please briefly describe how your product communicates with consumers

Wahaha Coffee Drinks, with strict selection of raw materials, master supervision and professional roasting, is committed to providing consumers with a ready-to-drink coffee that is both high quality and cost-effective. Diversified marketing & branding promotion has been carried out according to the preference and drinking scenarios of the target groups of the product (18–35-year-olds, including students and young white-collar worker):
A：Mar.-Dec.: Carrying out rich content communication on social media platforms, and currently, the page view of the produce has exceeded 100 million times, with over 3.2 million direct participant interactions.
B：May-Jul.: Wahaha x Tencent jointly launched the Young Music Competition and the 15th Campus Marketing Competition, with the view of the campaign (products) exceeding 750 million times, of which 19 million people from the college student community participated in the interaction.
C：Oct.-Dec.: WaHaHa collaborates with Ctrip to launch “Coffee Themed Rooms”. Leveraging the National Day travel season, have initiated product placement and brand exposure in 100 hotels, thereby opening up new channels for the product promotion.
D：Dec.: Wahaha has partnered with the top Chinese anime IP “The Outcast” to carry out a collaboration, featuring cross-promotion and interactivity, releasing a New Year themed gift box for sale on e-commerce platforms.
E： In terms of media communication, Wahaha has ensured high-frequency exposure throughout the whole year at airports, train stations, and key commercial areas. Meanwhile, it has established a long-term project-based collaboration with mainstream media Xinhua News, gaining authoritative endorsement for Wahaha coffee drink products
Currently, 「KAWEI」Latte has been selling well on multiple mainstream e-commerce platforms and offline channels, receiving tremendous acclaim and approval from consumers and distributors. In 2024, Wahaha plan to increase the presence of the product in major CVS systems in urban areas, continuously enhancing the influence of its products in the ready-to-drink coffee market.

Product Images

Ingredients List Photograph

Launch Date

2023-3

Target Consumer

18-35 years old students and young white-collar workers

Weight/Volume per Pack

280ml/瓶

Price per Item

5元/瓶

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

Nationwide

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery