Company Website
https://www.yili.com
Company Introduction
Yili Group ranks among the top five dairy companies in the world and the first dairy company in Asia for nine consecutive years. Yili Group is the largest dairy company in China with the most comprehensive product categories, and an international enterprise with industrial layout in Asia, Europe, America and Oceania. Yili has the best product quality and comprehensive sustainable development ability, and cooperates with the world's top events and events. As a partner of the 2008 Beijing Olympic Games, 2022 Beijing Winter Olympics, 2010 Shanghai World Expo, 2016 Hangzhou G20 Summit, World Economic Forum, Boao Forum for Asia, World Internet Conference and other top summits.
Product concept, highlights and added value
The emergence of the epidemic has greatly changed the consumption trend of consumers, from development consumption and upgrading consumption in the past few years to survival consumption which is more suitable for healthy life, and consumers are more rational. At the same time, in the health needs, the attention to high-quality nutrition is still the core demand of high-end pure milk consumers, and the nutritional demand is the most rational product demand. Lactoferrin, as an ingredient of white milk with high immune health awareness, is also the key demand of consumers for high-end white milk.
Through product innovation and accurate consumer insight, Satine launched the first pure milk with active lactoferrin in China, Satine Active Lactoferrin Organic Pure Milk, breaking the market pattern that only milk powder and low-temperature white milk contains lactoferrin. Let consumers anytime and anywhere to supplement stronger organic nutrition, drink out of stronger protection.
Satine Active Lactoferrin Organic Pure Milk adopts Yili's innovative technology to retain active lactoferrin nutrition. The product contains 8 times active lactoferrin, which is generally absent in ordinary milk. Satine Active Lactoferrin Organic Pure Milk contains 8 times active lactoferrin, which means stronger organic nutrition and bringing stronger protection to customers and their family. To be more specific, Satine Active Lactoferrin Organic Pure Milk contains 6.5mg of active lactoferrin per 100 ml, that is, 16.25mg of active lactoferrin per 100 ml; Meanwhile, the product contains 3.8g of primary milk protein per 100 ml, which is 27 percent higher than the national standard.
Product Images
Please briefly describe how your product communicates with consumers
The emergence of the epidemic has greatly changed the consumption trend of consumers, from development consumption and upgrading consumption in the past few years to survival consumption which is more suitable for healthy life, and consumers are more rational. At the same time, in the health needs, the attention to high-quality nutrition is still the core demand of high-end pure milk consumers, and the nutritional demand is the most rational product demand. Lactoferrin, as an ingredient of white milk with high immune health awareness, is also the key demand of consumers for high-end white milk.
Through product innovation and accurate consumer insight, Satine launched the first pure milk with active lactoferrin in China, Satine Active Lactoferrin Organic Pure Milk, breaking the market pattern that only milk powder and low-temperature white milk contains lactoferrin. Let consumers anytime and anywhere to supplement stronger organic nutrition, drink out of stronger protection.
Product Images
Ingredients List Photograph
Launch Date
2023-3
Target Consumer
Nutritional demand is the most rational product demand, and lactoferrin, as a white milk ingredient with high awareness of immune health, is also the key demand of consumers for high-end white milk.
Weight/Volume per Pack
250mL
Price per Item
8.8元/包
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
All over China
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS
Market Performance
The listing of Satine Active Lactoferrin Organic Pure Milk achieved the top1 of Tmall pure milk for 1 month, and the stable development of key markets achieved a quarter-on-quarter growth of over 100%.