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中
Gallery Cherin Fat-reducing plant Oil
Cherin Fat-reducing plant Oil
Food | Functional Food (Non-capsule)
The Fat Alternative & Substitute Technology (Hangzhou) Co., Ltd

Company Website

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Company Introduction

The Fat Alternative & Substitute Technology Company, or fastco, is a food technology company founded in 2021 with an ambition to address common health issues caused by excessive oil and fat intake in Chinese dietary habits.

Product concept, highlights and added value

Cherin, the pioneer of Professional diglyceride cooking Oil, is committed to providing consumers with a low-burden, healthy cooking oil.
Cherin® diglyceride cooking oil is enriched with up to 50 percent of Diacylglycero (DAG), which are less prone to hoarding and promote fat metabolism in the body.For more than 30 years, triglycerides have been verified by scientists and research institutes around the world for their health benefits, such as suppressing body weight, as well as lowering blood lipids, and regulating blood pressure and blood glucose.
In the Chinese diet, no food is complete without oil. However, excessive intake of oil has brought about heavy fat problems. Without changing dietary habits, switching to Cherin oils, which are rich in the triglycerides of the ingredients in Cherin, can effectively solve the fat-related health problems. diglyceride cooking oil can be used in various scenarios such as frying, stir-frying, cooking, boiling, etc. It allows consumers to enjoy the nutrients and flavor of the oil while avoiding the burden of fat, which makes it a perfect answer to a low-burden diet in Chinese cuisine.
In terms of supply chain, Cherin has built its own supply chain that includes R&D and production. In our R&D center in Hangzhou, we have set up a DAG laboratory, an application R&D laboratory, an analysis and testing laboratory, etc. We have a full stack of self-research and multiple pipelines in parallel to support the R&D self-control of the whole chain of R&D-small test-mass production. Based on self-research bio-enzymatic digestion technology, we have developed the domestic optimal all-enzyme technology pathway, established the domestic leading mass production plant for large consumer-grade diglycerides, controlled the production quality in the whole chain, and launched the low-burden diglycerides product series with leading quality and cost.

Product Images

Please briefly describe how your product communicates with consumers

We believe there are perfect solutions that deliver the best of both worlds - ways to make fat healthier without making tradeoffs in terms of taste, nutrition and cooking experience. And by easing the burden of fat in every consumer’s diet, we can help boost the overall physical well-being of the Chinese population and reduce total health care cost. We keep building our lineup of products on fat substitutes and alternatives through research and development of underlying technologies such as bio-manufacturing and advanced chemical engineering. Through our leading green biotechnology, we enzymolize triglycerides found in traditional vegetable oils to create an innovative line of diacylglycerol-based products, which are both healthy and delicious, metabolism-boosting and not easily reaccumulated in your body, and are perfect for Chinese cooking methods such as pan frying, stirring, boiling and cold dressing.

Product Images

Ingredients List Photograph

Launch Date

2023-8

Target Consumer

30-45 years women who love food and cooking, have the need to keep fit or lose fat, advocate health, and aspire to be comfortable and happy

Weight/Volume per Pack

680ml

Price per Item

139元/瓶

Storage requirements

常温储存(Normal Temperature Preservation)

Marketing Area

douyin、Tmall

Distribution Channels

电商 E-commerce; 小型商超和便利店 Supermarket & CVS

Market Performance

无

About Us

Organizer: Simba Events

Location: Room 801, Powerlong T9 Building, No. 6 Lane 1459, Xinzhen Road,

Qibao Town, Minhang District, Shanghai

E-mail: wowfoodawards@fbif.com

Tel:+ 86 13162021806

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