Company Website

http://www.lemonghg.com/

Company Introduction

Lemon Republic ® is the No. 1 brand of lemon drinks focusing on fresh, healthy and light trucks.
With the mission of "lemon awakening the new generation", Lemon Republic deeply analyzes the "characteristics of lemons", looks for lemon production areas all over the world, takes aroma backfill technology as the core, exclusive blending of multiple varieties of lemons, 3D restoration of the aroma and juice of freshly squeezed lemons, and uses delicious "acid" to inspire young people to jointly build a new, interesting and energetic lemon planet. At present, it covers more than 30,000 retail terminals such as convenience stores and boutique supermarkets. It has topped the sales list of major e-commerce online for many times: Tmall fruit drink category first, Douyin drink category first, Pinduoduo drink category first.

Product concept, highlights and added value

As a sour fruit, lemon is more creative and tolerant of other flavors. We have been continuing the R&D concept of "lemon+", combining lemons with different characteristic fruit and vegetable flavors. We have observed that 100% or high concentration sparkling juice does not compare with the natural and zero additives advantages of NFC or FC, and does not compare to low-sugar or zero-sugar soda in terms of health. Therefore, making a sparkling juice that is delicious and healthy is also the original intention of the research and development of this product.
We will mix the niche fruit of the 2023 trend with lemon, the combination of NFC lemon juice + pulp, the juice rich in pulp fiber presents a foggy vision, which can be directly separated from the transparent carbonated drink, and has a healthy perception of juice. At the same time, through the clean ingredient list, it can meet the needs of consumers for health attributes:
(1) Niche flavor tasting: Choosing seasonal or trending niche fruits (such as balat and melon) to match with lemons is more likely to stimulate users' early adopters.
(2) Low sugar and low calorie: On the basis of adding NFC juice and fruit puree, the specially developed sugar substitute formula is selected to achieve a balance between good taste and low sugar and low calorie.
(3) 0 flavors and 0 pigments, all flavors and colors come from fruits and teas
(4) Unique transparent canned PET bottle packaging, maximizing the natural state of juice, what you see is what you get

Product Images

Please briefly describe how your product communicates with consumers

Lemon Barley sparkling juice is positioned as a low-temperature short-term sparkling juice drink before it is launched, and it is also the only low-temperature sparkling juice in the current channel. The product can not only meet the preference of users in the low temperature zone for juice, but also bring users the refreshing taste of micro-bubbles. At the same time, NFC lemon juice and parat puree are added to the product to bring fresher fruit flavor to consumers, and the low-calorie logo on the packaging can also become a priority choice for consumers considering health.
The unique shape of the slim transparent cans on the appearance of the product will also attract the curiosity of consumers, and the pure transparent bottle body presents the color of the juice, so that what consumers see is what they get; The uppercase BLUE blue font on the product packaging and the design that presents the feeling of floating bubbles have both an eye-catching appearance and a sense of lightness of the product's micro-bubbles.

Product Images

Ingredients List Photograph

Launch Date

2023-4

Target Consumer

22-35 years old, white-collar women in first- and second-tier cities who care about calories, sugar, and clean ingredient lists

Weight/Volume per Pack

300ml

Price per Item

7.9元

Storage requirements

冷藏（0-4℃）

Marketing Area

East China, South China, Central China, North China, and West China

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 其他销售渠道 烘焙、健身房、夜店/酒吧

Market Performance

In April 2023, Lemon Barlet sparkling juice was first launched on the shelves of convenience stores, and nearly 2 million bottles were sold in three months after it was launched; The highest sales volume of 800,000+ bottles in a single month, as of December 2023, nearly 5.2 million bottles have been sold in all channels, and the single product has been on the Freshippo sparkling juice list for many times, and the popularity of Tiktok sparkling juice has soared, and it has been ranked TOP1 for many consecutive times.