Company Website
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Company Introduction
Founded in October 2020, the coco company adherates to the brand concept of "exploring the infinite possibilities of coconut", takes coconut as the core raw material, and is committed to providing a nutritious, natural, healthy and interesting whole-range coconut lifestyle for high-quality life seekers. The coco company Perfect continues to explore various possibilities related to coconut, and presents the exploration results in front of everyone with products as the carrier, and continues to practice the important brand value ⸺ sustainable action. Pay attention to the humanistic value and natural ecology closely related to coconut, and awaken everyone's attention to related issues in various forms, and contribute their own strength to environmental protection and public welfare.
Product concept, highlights and added value
Zero sugar coconut milk is the pioneer of "0 sugar" new coconut milk, 0 sugar, 0 fructose, 0 trans fatty acids, 0 cholesterol, 0 aspartame. The calories per bottle of zero sugar coconut milk (110kcal) are less than 1 apple (159kal). Zero sugar coconut milk is rich in natural MCT (medium chain triglycerides), which is one of the sources of high-quality dietary fats. MCT small molecules digest and absorb faster, achieving 8 times fat burning efficiency; Supplement MCT before exercise to supply energy to the body, burn fat and do not store meat.
The coconut milk comes from Vietnam and Indonesia. Indonesia and Vietnam have typical tropical rainforest climates with annual average temperatures above 25 ° C, high rainfall and low mountains.The geographical environment of planting coconut is superior, which makes imported coconut and domestic coconut have higher protein and fat content, and coconut fragrance is more intense and pure.
Coconut water is added to the formula, so that the coconut milk and coconut water maintain the golden ratio of 10:6, sweet and silky, and the taste is more refreshing. No white granulated sugar is added in the production process, and the imported erythritol is used to make the sweetness fuller and the taste closer to sucrose.
In the process, the raw material is quickly squeezed, and it only takes 1h from the open coconut to the fresh meat, which ensures the aroma and quality of the coconut to the maximum extent. Using low temperature crushing technology, the raw materials that are quickly frozen and locked can be broken directly at low temperature without thawing to ensure the best taste of raw materials. The application of aseptic cold irrigation instant sterilization technology, the whole chain of fresh lock to maximize the retention of taste, color and nutrition; Strict selection of giant factories, with international quality production lines and transparent processing workshops,24/7 real-time monitoring of quality and uniformity.
Product Images
Please briefly describe how your product communicates with consumers
Young people are the main force of coconut water drinks, and this group of people has high requirements for health, appearance and fun. With the mission of "creating full score life with coconut", The Coco Company is committed to providing consumers with natural nutrition, healthy and interesting "coconut" category lifestyle, and providing coconut lovers with high-quality food and drink new choices. Under the trend of zero calorie sugar, people aged 18-35 are no longer satisfied with traditional coconut milk brands and are looking for healthier alternatives. Coconut milk beverage category focuses on the concept of no sugar/low sugar. Packaging design is simple and intuitive to distinguish from other competitive brands on the market, through simple text and distinct colors to narrow the distance with consumers. Full score is 100, which is a very important brand visual asset of cocoa full score. It has a beautiful meaning, and the two zeros of the number 100 are connected to form an infinite symbol, which is the meaning of exploring infinite possibilities. A ripe coconut has three holes, one of which has three points added to the number 0, which represents a coconut. Marketing activities continue to explore the possibility of coconut-related, "Earth Unlimited project" is the recycling of coconut materials, sustainable thinking and practice, after re-processing and creation, waste coconut shells into recycled products. Coco2Go is a Coco2GO project that uses cars as a carrier to freely sell products as a coconut blending base anytime and anywhere, exploring ways to enter people's lives in a more special way. The series "CocoFriends" invites like-minded friends to come and share and discuss the stories that have happened on the way to exploring the infinite possibilities of self.
Product Images
Ingredients List Photograph
Launch Date
2021-5
Target Consumer
Young users aged 18-35 in first - and second-tier cities
Weight/Volume per Pack
330ml
Price per Item
8.9元/瓶
Storage requirements
常温储存(Normal Temperature Preservation)
Marketing Area
China
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel
Market Performance
In 2023, Tmall sugar-free vegetable protein beverage hot list TOP1, Tiktok beverage explosive list TOP1; Cumulative sales of 30000000+ bottles;