The Coco Company 100% Coconut Water_yiguoquanjiankangkeji(hangzhou)youxiangongsi _Wow Food_FBIF Wow Food Awards, Food and Beverage Innovation Competition-Product、Packaging、Marketing

The Coco Company 100% Coconut Water

Beverage | Fruit& Vegetable Juice and Fruity Drink

yiguoquanjiankangkeji(hangzhou)youxiangongsi

Company Website

无

Company Introduction

Founded in October 2020, the coco company adherates to the brand concept of "exploring the infinite possibilities of coconut", takes coconut as the core raw material, and is committed to providing a nutritious, natural, healthy and interesting whole-range coconut lifestyle for high-quality life seekers. The coco company Perfect continues to explore various possibilities related to coconut, and presents the exploration results in front of everyone with products as the carrier, and continues to practice the important brand value ⸺ sustainable action. Pay attention to the humanistic value and natural ecology closely related to coconut, and awaken everyone's attention to related issues in various forms, and contribute their own strength to environmental protection and public welfare.

Product concept, highlights and added value

The Coco Company 100% coconut Water is crisp and slightly sweet, and is a non-concentrated VAT juice without adding a drop of water. 0 added sugar, 0 fat, low calorie, rich in natural electrolytes to help hydrate efficiently after exercise. One bottle is equal to 1.5 coconut green. The raw materials are limited supply of Indonesian high-seed coconut and Thailand Nanhom perfume coconut. The coconut water of Indonesian high-seed coconut is fresh and not sweet. Nanhom is located in a unique geographical location, with high-quality soil, breeding a precious coconut variety - fragrant coconut water, with full sweet milk aroma.
In the process, the use of low temperature crushing technology, the raw materials will be quickly frozen and fresh, without thawing directly low temperature crushing production, to ensure the best taste of raw materials; The application of aseptic cold irrigation instant sterilization technology, the whole chain of fresh lock to maximize the retention of taste, color and nutrition; Strict selection of giant factories, with international quality production lines and transparent processing workshops, 24/7 real-time monitoring of quality and uniformity.

Product Images

Please briefly describe how your product communicates with consumers

Young people are the main force of coconut water drinks, and this group of people has high requirements for health, appearance and fun. With the mission of "creating full score life with coconut", The Coco Company is committed to providing consumers with natural nutrition, healthy and interesting "coconut" category lifestyle, and providing coconut lovers with high-quality food and drink new choices. Under the trend of zero calorie sugar, people aged 18-35 are no longer satisfied with traditional coconut milk brands and are looking for healthier alternatives. The Coco Company beverage category focuses on the concept of no sugar/low sugar. Packaging design is simple and intuitive to distinguish from other competitive brands on the market, through simple text and distinct colors to narrow the distance with consumers. Full score is 100, which is a very important brand visual asset of cocoa full score. It has a beautiful meaning, and the two zeros of the number 100 are connected to form an infinite symbol, which is the meaning of exploring infinite possibilities. A ripe coconut has three holes, one of which has three points added to the number 0, which represents a coconut. Marketing activities continue to explore the possibility of coconut-related, "Earth Unlimited project" is the recycling of coconut materials, sustainable thinking and practice, after re-processing and creation, waste coconut shells into recycled products. Coco2Go is a Coco2GO project that uses cars as a carrier to freely sell products as a coconut blending base anytime and anywhere, exploring ways to enter people's lives in a more special way. The series "CocoFriends" invites like-minded friends to come and share and discuss the stories that have happened on the way to exploring the infinite possibilities of self.

Product Images