Company Website
www.pinlive.com
Product concept, highlights and added value
The pasta is pre-cooked wet noodles, which can be heated by boiling water for 30-60S, shortening the cooking time of more than 10 minutes; Using lactic acid preservation process, it can be stored at room temperature for 9 months, meeting the needs of outgoing, outdoor, dormitory and other scenarios; One side and one sauce, there is no complicated and useless seasoning bag, and the delicious taste is in the sauce bag; It is about 25% cheaper than takeaway, cost-effective, allowing more consumers to easily get a meal of Western-style fast food. The sauce uses Mexican chili sauce, which has the purest genes of the original chili pepper, is the first pepper variety to be brought into outer space, smells like a cigar, regional characteristics and flavor on the smoke, sour, sweet, spicy, is different from the domestic chili sauce salted fermentation of a completely different unique exotic flavor.
Product Images
Please briefly describe how your product communicates with consumers
The takeaway industry has become a foregone conclusion, and the unit price of takeaway in first- and second-tier cities is at least 20 yuan, and the price range below provides space for the development of fast food products. The pandemic in the past few years has led consumers to reduce the frequency of takeout and dine-in, and develop the habit of buying and stocking up on fast food products. Under the trend of consumption downgrading, consumers are pursuing cost-effective ingredients while craving delicious and healthy, and traditional convenience fast food can no longer meet consumer demand. In recent years, Chinese-style regional fast food products have been loved by a group of consumers, but at the same time, they are facing the serious problem of product homogenization. We see that the development of Chinese fast food cannot satisfy consumers who also pursue the convenience of eating but love Western food, and in many scenarios, consumers still need to spend more time cooking or dine-in if they want to eat Western-style products.
Product Images
Ingredients List Photograph
Launch Date
2023-10
Target Consumer
The younger generation of workers, people who can't cook, college students, these people are happy to try and share, pursue the convenience and speed of eating, and are willing to stock up.
Weight/Volume per Pack
300g
Price per Item
15.9
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
Mainland of China
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS