Company Website
https://www.yili.com/
Company Introduction
Yili Group is ranked among the top five in the global dairy industry and the number one in the Asian dairy industry for nine consecutive years. Yili Group is China's largest dairy enterprise with the most complete range of products, and an international enterprise that has realised its industrial business in Asia, Europe, the Americas and Oceania.
The Yili brand has specialised product brands according to different groups and needs, including Yili, Amushi, and Smooth 100% etc.
Born in 2015, Changyi 100% is an ambient lactobacillus brand under Yili Group, which is dedicated to intestinal health and digestive support. Changyi 100% is constantly updating the product quality and brand image to make more breakthroughs and innovations. And Changyi 100% is strengthening the brand power, and consolidating the eating and drinking life.
Product concept, highlights and added value
The CHNAGYI 100% milk beer has a pure milk flavour, and through the secondary fermentation process, it brings dense bubbles and malt aroma to the product, making it refreshing and delicious. While taking into account the taste requirements, the product has the characteristic of "0 fat", which is a healthy and delicious lactobacillus drink:
- It is a healthy and delicious lactobacillus drink with six Chinese patented strains of K56, which understands the Chinese intestinal tract better;
- The dense beer cool bubbles, refreshing to relieve greasiness;
- High-quality pasture milk, milk flavour, sweet and sour;
- Yeast fermentation brings soft malt aroma;
- Yeast fermentation brings soft malt flavour; 0 fat and no alcohol, no burden to drink;
Product Images
Please briefly describe how your product communicates with consumers
"Bubble Milk to Smooth as You Wish", a lactic acid bacteria drink with the smoothest and most refreshing feeling
Product Images
Ingredients List Photograph
Launch Date
2024-4
Target Consumer
The Target audience is about 18-30 years old, new white-collar workers or GENZ and living in first and second-tier cities. Most of TA are women. They have relatively high income level and consumption ability, they would pay more interest in all kinds of beverages, and also take health into account at the same time.
Weight/Volume per Pack
300mL
Price per Item
6元/罐，72元/箱
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
Southwest area of Chian
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel
Market Performance
N/A