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Company Introduction

Founded in 2021, MAIGUCUN believes in "the power of nature" and is committed to exploring global superfood nutrition, helping people to feel healthy and enjoy themselves with natural and pure healthy food. Since its establishment, MAIGUNCUN has created a lot of explosive products, among which Maiguncun has the top sales volume in the industry, with a re-purchase rate of more than 30%, a market share of more than 75% in the category of superfood powder, and annual sales of more than 100 million yuan. Maiguncun has won market recognition with its comprehensive product strength, and won the iSEE Award for Global Food Innovation. Creator Competition · Best Raw Material Innovation Award, TBI Outstanding Brand Innovation Award Best New Brand of the Year.

Product concept, highlights and added value

(1) Raw material innovation
MAIGUCUN liquid salad is a strict selection of kiwi, apple, cucumber, barley seedlings, kale 5 kinds of fruit and vegetable ingredients and matcha, inulin, spirulina 3 kinds of nutritional ingredients, squeezed pulp and mixed into 100g liquid salad, which can effectively solve the problem of young working groups not eating enough vegetables and not eating enough types.
(2) Taste innovation
Supported by high-tech technology, innovative to create a multi-dimensional taste. Sour and sweet fruit puree taste, rich texture, the entrance is kiwi juice, apple juice sour and sweet feeling, in the back of the mouth can feel a strong matcha feeling; The change of taste can dilute the sour taste of the mouth without making the mouth sweet and greasy, giving people a multi-dimensional flavor experience.
(3) Process innovation
The use of low temperature cold pressing fresh pressing technology, after low temperature cold pressing fresh pressing technology to lock the nutrition, 3 times concentrated to form a slurry, really do direct pressing concentrated, compared with traditional fruit and vegetable juice drinks, highly restore fruit and vegetable nutrition and taste, so that the "health value" of fruit and vegetable juice is more concrete.
(4) Marketing innovation
In the form of short video grass planting + live broadcast, the strong grass planting "liquid salad that can be drank in Maigu Village", the innovative closed-loop full-link marketing system of "grass planting - grass raising - grass cutting" is built, and the precise delivery is combined with multiple scenes to solve the pain points of subdividing needs. Deep cooperation with many heavyweight professional organizations such as Oriental Selection and China Food Watch to create champion quality and transform quality and health into brand imprint.
(5) Packaging innovation
The use of portable packaging, so that consumers can anytime, anywhere, easy intake of nutritious fruits and vegetables, to provide more efficient solutions to help eat a good appearance, good physique.

Product Images

Please briefly describe how your product communicates with consumers

With precise consumer insight, MAIGUCUN solves the pain points of the segment demand that is difficult to have both delicious and healthy, and creates a "vegetable and fruit salad that can be drunk", redefining the new concept of liquid meal replacement. 3 times highly concentrated, restore nutrition, make the "health value" of fruit and vegetable juice more concrete, meet the needs of daily dietary fiber, strength care for gastrointestinal health, light meal replacement.
MAIGUCUN liquid salad has carried out innovative products in three aspects: raw materials, texture and taste, packaging design and scene communication, which has won the love of consumers, won the TOP1 on the list of explosive fruit and vegetable juice, and won the "Best Consumer Experience Product of the Year" in the 2023 TBI Outstanding Brand Innovation Award.
1. Control product quality from the source, create a transparent supply chain, be the "guardian" of food quality and safety, provide consumers with more in line with clean labels, and create natural, nutritious and healthy liquid salad products.
2, Research and development of fruit puree form salad, to create a drinkable salad, to make up for the shortage of fruit and vegetable juice in the meal replacement market, after thousands of tests, innovative to create a multi-dimensional taste.
3, the use of portable packaging, so that consumers can anytime, anywhere, easy intake of nutritious fruits and vegetables, to provide more efficient solutions to help eat a good appearance, good physique.
4, enrich the eating scene experience, dig more ways to eat healthy food, can be directly drunk, convenient and fast; It can also be eaten with nuts to increase the level of taste, so that fat reduction can also be full of food; Can also be frozen to make smoothies to eat, hot summer antidote. Maigu Village accurately solves the pain points of the needs of the target population through the form of planting grass + live broadcast.

Product Images

Ingredients List Photograph

Launch Date

2023-7

Target Consumer

MAIGUCUUN focuses on 18-35 years old, concerned about healthy diet, the pursuit of function and taste and quality of life consumers, mainly white-collar women in first and second-tier cities, committed to providing high value, high-quality, nutritious natural nutrition food.

Weight/Volume per Pack

300g (100g*3)/大包

Price per Item

39.9元/300g

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

global

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS

Market Performance

MAIGUCUN Liquid salad innovative new category of liquid salad, by the world's well-known strategic consulting field leader Sullivan identified as the "national liquid salad pioneer", since the listing in July this year, favored by consumers, online less than 3 months, sales will break 10 million, with innovative product form and user reputation, Strong selection of Tik Tok fruit and vegetable juice TOP1, Tmall fruit and vegetable juice praise list, hot list, Pala Mela Healthy fat reduction dinner collection, shortlisted iSEE Global Delicious Award, iSEE Global Food Innovation Award, won the 2023 TBI Outstanding Brand Innovation Award "Best Consumer Experience Product of the year", is the strength of the health food industry explosive products.