Company Website

www.zjbdc.com

Company Introduction

Zhongjie Frozen Novelties has a history of 77 years since its establishment. As one of China’s time-honored national brand of cold drink, Zhongjie Frozen Novelties is always putting consumers’ demand on the first place, and upholding its brand mission to “devotedly create a fresh, healthy and joyful life with frozen treats for everyone”. By virtue of its adherence to product quality and its persistent pursuit for product innovation,Zhongjie Frozen Novelties has earned high reputations from both consumers and the markets.
Zhongjie Frozen Novelties，Freshness and health always stay with you！

Product concept, highlights and added value

With aerospace technology and freshness-led taste, the aerospace series of Zhongjie Daguo guides the national ice treats into a new height.Select the native fresh fruit as the raw material, Dandong Jiujiu strawberry, Hainan pineapple, Shandong yellow peach, greater Hinggan Mountains wild blueberry real pulp added, Eating ice cream can also eat large pulp, Full of happiness; Production process aspect, Using the fully automatic vacuum negative pressure batching process, And using the pneumatic suspension mixing technology, Make the flesh distribution in the product uniform and delicate, And with automatic synchronous mixing, perfusion technology, rapid freezing fresh lock technology to retain the color, flavor, taste and nutritional value of the fruit to the greatest extent; Mold molding of the product, Using the nanoscale laser carving and milling technique, Patent bionic technology, With the shape of a space propeller and an ice cream bar, Not only retained the classic charm of the middle street big fruit, And perfectly fit the theme of space; In the packaging design, Taking the lead in applying AR technology in the industry, Scan the QR code of the small program on the product package, You can enter the middle street ice cream shop, Interactive experience while eating delicious ice cream; Pursue aerospace quality, explore the unknown universe and feel the taste of aerospace.

Product Images

Please briefly describe how your product communicates with consumers

With the progress of science and technology development in China, China's aerospace become the consumer rushed to the world-class super topic, interested in space users accounted for 66.4%, # China space related weibo topic reading 12 billion +, China's aerospace harvest the millions on the Internet, is the strongest hardcore IP, the "space" era has come. Gen Z people who face space enthusiasts, care about the space heat and like to try new things; The pursuit of high technology and high quality, People who like the ice cream of fruit flesh, Launch of the middle street big fruit space series of ice cream, The product has four flavors: blueberry yam flavor, strawberry milk flavor, pineapple milk flavor, yellow peach yogurt flavor, Select the native fresh fruit as the raw material, Innovative adoption of nanoscale product molds, Nanoscale laser carving and milling technology, Can more stimulate the taste of the pulp itself; Automatic vacuum negative pressure batching process combined with pneumatic suspension mixing technology, Ensure the flavor and taste of the product, Pulp, fruit mud mixture is more uniform, The product taste is more delicate; Three cylindrical product shapes, A propeller that resembles a spacecraft.
Zhongjie Freezing Point hopes to reach, communicate and link more young users through crossover new play.pages freezing point as old national ice brand, as well as China's space wonderful tiangong cold drink official partners, uphold the spirit of space development and exploration, the space IP elements in packaging, space science and technology applied in products, by the "space", create more "temperature" national cold drink products, to inspire more teenagers advocating science, explore the unknown, the enthusiasm of innovation.

Product Images

Ingredients List Photograph

Launch Date

2022-1

Target Consumer

Space enthusiasts, people who follow the development of China's space industry and the new era who love to try new things.

Weight/Volume per Pack

75g

Price per Item

5元/支

Storage requirements

冷冻（-18℃）

Marketing Area

Marketing in Chinese Mainland

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 其他销售渠道 外卖平台、社区团购等