Company Website

https://www.perfettivanmelle.com.cn/

Company Introduction

We are one of the world's largest manufacturers and distributors of confectionery and chewing gum. We create imaginative products and brands that are enjoyed in over 150 countries.

Product concept, highlights and added value

Young consumers always seek for new experience from snack. They're not satisfied with just a sinlgle flavor means nothing. They want the brand they love can work together to provide unexpected products. mentos fanta flavor roll candy is great cooperation of 2 brands with history over century. It will bring triple new exciting experience at the same time: crispy coating, soft filling, authentic fanta orange drink flavor.

Product Images

Please briefly describe how your product communicates with consumers

To releaize aunthentic fanta flavor, marketing and R&D team both from Shanghai Amsterdam continually cowork IP owner for years. Finally it dliver real fanta flavor from whatever shining packaging side or tasty products side.
mentos take yes to fresh as brand gene and always bring refreshing experience to consumers. Together with brand ambassador Li Xian, mentos accumulates over 1 billion consumer impression through different outdoor passion point favored by GenZ.

Product Images

Ingredients List Photograph

Launch Date

2023-3

Target Consumer

18 to 25 years old young adults

Weight/Volume per Pack

37g

Price per Item

2.5元/支

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

China and globally

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery

Market Performance

mentos fanta roll already accomplish 200% of its sales target. mentos bring this cross over products to small format channels, which is favored by young consumers and continually drive its penetration. Seeing this success, mentos and fanta decide to sustain this cooperation in 2024 whole year, making it as best choice of more and more young consumers.