Company Website

https://www.mengniu.com.cn/

Company Introduction

Mengniu Group was established in Inner Mongolia Autonomous Region in 1999, headquartered in Hohhot, and is one of the top seven dairy companies in the world. Mengniu focuses on providing nutritious, healthy, and delicious dairy products to Chinese and global consumers, forming a rich product matrix including liquid milk, ice cream, milk powder, cheese and other categories. In the fields of high-end pure milk, low-temperature yogurt, high-end fresh milk, cheese and other fields, Mengniu holds a leading market share.

Product concept, highlights and added value

The mission of Yo! Fine Diary is to "make truly delicious yogurt", with high requirements for details and quality. Drawing inspiration from exquisite desserts, it adopts the world's top 33 French fresh cheese processes, carefully selects high-quality ingredients, and uses high-quality raw milk for fresh fermentation to create a surprising delicacy at the star level.

In terms of craftsmanship, Yo! Fine Diary has unique craftsmanship, using a double membrane concentration ultrafiltration process to eliminate whey and water, while only retaining the high-quality protein and milk fat of raw milk itself, achieving a "thick milk fresh cheese" that is not scattered by pouring a spoonful. At the same time, it innovatively uses 33 French Ystral dynamic smoothing processes to polish, making it delicate, silky, and rich in cheese aroma.
In terms of ingredients, avocado, known as "forest cream", is selected to be fresh, delicate, fragrant, and smooth. It is added to the freshly fermented yogurt of raw cow's milk, allowing each mouthful of mellow cheese to exude a strong and satisfying solid taste. The exquisite taste of avocado and cheese aroma creates a double wonderful tongue tip experience.
Yo! Fine Diary has a unique and enticing spoonful of cheese like aroma, a full-bodied spoonful without spilling, and an extremely creamy spoonful. Every spoonful is at the star level of delicacy, making you taste so delicious that you can lick the spoonful.

Product Images

Please briefly describe how your product communicates with consumers

Committed to creating the most delicious taste that consumers want, Yo! Fine Diary pioneered the category of cheese yogurt. With ingenuity, perseverance, and endless creativity, every delicious explorer can enjoy the rich and smooth cheese like yogurt. The product is positioned as "delicious to the lick of a spoon".
Starting from each spoonful, the unique cheese aroma fills the nose, and the mellow and silky texture touches the taste buds. Yogurt has a dense texture, with avocado green, refreshing, sweet, and smooth. After taking a spoonful, the rich cheese and fruit aroma lingers on the tongue, stunning the taste buds, and the cheese aroma is long-lasting, with an endless aftertaste.
In terms of packaging, the structural design of the round sky and place provides a better tasting experience. The paper tray is wrapped in kraft cardboard and paired with a stamping process, which is more environmentally friendly and high-end. Visually, the ingredients are exquisitely presented in the form of illustrations, perfectly combined with Yo! Fine Diary visual hammer - the golden spoon, which is vivid and exquisite, simple and elegant, and fits the product tone.

Product Images

Ingredients List Photograph

Launch Date

2023-8

Target Consumer

They are a group of exquisite and delicious self pleasing individuals aged 30 and living in high-end cities. They are highly educated and high-income independent women who pursue the thickness of their lives, love themselves, consume for 'self pleasing', value the quality of life, and pay for their ideal life.

Weight/Volume per Pack

100g

Price per Item

9.9元/杯

Storage requirements

冷藏（0-4℃）

Marketing Area

Nationwide

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS

Market Performance

nothing