Company Website
https://www.mengniu.com.cn/
Company Introduction
Mengniu Group was established in Inner Mongolia Autonomous Region in 1999, headquartered in Hohhot, and is one of the top seven dairy companies in the world. Mengniu focuses on providing nutritious, healthy, and delicious dairy products to Chinese and global consumers, forming a rich product matrix including liquid milk, ice cream, milk powder, cheese and other categories. In the fields of high-end pure milk, low-temperature yogurt, high-end fresh milk, cheese and other fields, Mengniu holds a leading market share.
Product concept, highlights and added value
Guanyiru insists on specializing in probiotics, takes probiotics as the core, empowers yogurt, and provides consumers with products with professional functions.
In terms of raw material technology, when the major categories of yogurt are still discussing what kind of fruit to add and whether the taste is thinner or thicker, Guanyiru is the first to pass clinical medical tests and use the star strain BB-12 for professional formula to achieve a cup of delicious milk. It is a health yogurt certified by the "Little Blue Hat" health brand issued by the State Food and Drug Administration. This is also the only health brand yogurt on the market in the past 14 years, bringing a powerful functional experience of "regulating intestinal flora and enhancing immunity" to urban Kochi families who are concerned about their family's health.
While pursuing rigorous scientific functions, Guanyiru Milk has always been unremittingly pursuing delicious food. In the future, there will be more delicious products that match different drinking scenarios and meet many health needs, bringing consumers physical and mental care and satisfaction.
Product Images
Please briefly describe how your product communicates with consumers
Guanyiru is born for health and deliciousness. We believe in the small but powerful power of probiotics. With high-quality health yogurt, we help every consumer in China who cares about the health of themselves and their families to rejuvenate their powerful inner strength and live a better life. Be good to yourself and embrace every beautiful day in your life.
While pursuing rigorous scientific functions, Guanyiru also has an unremitting pursuit of delicious food, and has a long-selling oatmeal yogurt series. In the future, there will be more delicious products that match different drinking scenarios and meet many health needs, bringing consumers physical and mental care and satisfaction.
The star strain BB-12 is used in a professional formula to create a cup of health yogurt that has won the "Little Blue Hat" certification issued by the State Food and Drug Administration. This is also the only health brand yogurt on the market in the past 15 years, bringing a powerful functional experience of "regulating intestinal flora and enhancing immunity" to urban Kochi families who are concerned about their family's health.
Opening up a new experience of health-care yogurt for Chinese people.
Product Images
Ingredients List Photograph
Launch Date
2023-8
Target Consumer
Mature and highly educated women around the age of 35, living in high-tier cities, highly educated, high-income smart healthy lifestylers. They are willing to learn new concepts and trends, and are good at exploring health solutions suitable for themselves and their families.
Weight/Volume per Pack
200g
Price per Item
10.9元/瓶
Storage requirements
冷藏（0-4℃）
Marketing Area
Nationwide
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS