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Shiny Meadow Jersey 4.0 Fresh Milk

Dairy | Milk Drink

Shiny Meadow

Company Website

https://www.mengniu.com.cn/product/brand/detail/18.html

Company Introduction

Shiny Meadow is a premium fresh milk brand under the Mengniu Group. Since its launch, it has continuously set new benchmarks for high-end fresh milk. It has sustained efforts in various aspects such as high brand positioning, product differentiation, and the construction of a complete industrial chain, leading the upgrade of fresh milk industry and providing better value for consumers.
Leading a better society, making every individual and every family's life better with Shiny Meadow.

Product concept, highlights and added value

As the Chinese dairy consumption upgrades, consumers are increasingly demanding higher quality and more nutritious fresh milk. Since joining the fresh milk industry in 2018, Shiny Meadow has been adhering to the brand positioning of "new benchmark for high-end fresh milk," committed to bringing consumers higher quality fresh milk and continuously leading the industry's upgrade with vigorous innovation. To provide a high-quality fresh milk consumption experience and further cement the high-end market position, Shiny Meadow launched the Shiny Meadow Jersey 4.0 Fresh Milk in July 2023 to deliver consumers exquisite enjoyment akin to British nobility and to offer an upgraded "fresh" experience.

The Shiny Meadow Jersey 4.0 Fresh Milk strictly selects the Jersey breed originating from Jersey Island in the UK, which only accounts for 1% of the global dairy cows and was designated by the British royal family in the 18th century. Each Jersey cow undergoes "butler-style" meticulous health management and scientific breeding to ensure a 100% purebred Jersey milk source. In addition to the prestigious milk source, Shiny Meadow innovatively adopts a 1-nanometer microfiltration original fresh-locking technology that seals in rare nutrients and great taste of Jersey milk, with each 100mL containing 4.0g of protein and 130mg of high calcium. The original protein is 1.3 times that of ordinary milk, largely restoring the rich taste and original dairy aroma of Jersey milk.

Before launching the product, we conducted blind taste tests with consumers. Our "aristocracy among milk," both rare and rich, lived up to expectations, ranking first in preference compared to other Jersey products.

Product Images

Please briefly describe how your product communicates with consumers

Package Design: In a pioneering move, champagne bottles have been creatively repurposed as the container for Jersey fresh milk, specifically crafting a golden Jersey bottle for Shiny Meadow Jersey 4.0 Fresh Milk. This brings a unique British charm, offering a special aesthetic experience for fresh milk consumers.
Market Launch: Shiny Meadow partnered with the Meituan Maicai shopping platform, leveraging its network and rapid delivery capabilities to swiftly deliver the freshest Shiny Meadow Jersey 4.0 Fresh Milk to every consumer's home. On the day of the event, Shiny Meadow invited renowned table artists, nutrition experts, and fashionistas who specialize in high-end and luxury field to co-create an exclusive British garden tea party. Amidst the European-style garden lawns, classical music provided a relaxing atmosphere, while British butlers exhibited their gentlemanly demeanor. The CEO of Shiny Meadow made a British Jersey afternoon tea by himself, officially kicking off the new product launch ceremony. During the tasting session, the indoor banquet hall's table art was exquisitely luxurious, with British floral arrangements exuding unique charm, complemented by delicate pastries and teas specially made with Jersey 4.0 fresh milk, as if embarking on a journey that harks back to traditional British elegance.
Shiny Meadow Jersey 4.0 Fresh Milk is committed to using rare and luxurious nutrition to upgrade consumers’ quality life, further cementing Shiny Meadow's position as the "new benchmark for high-end fresh milk" in the industry.

Product Images